Dot H Digital Inc. Maintains Perfect 5-Star Rating on Clutch

Online reviews are as important as ever for service providers. Even within the design and development space, small- and medium-sized businesses are relying more and more on unbiased online reviews to reach new clients.Having a trusted resource for B2B ratings and reviews is one way to manage this growing trend. dot H Inc. has partnered with Clutch, a Washington, D.C.-based market research firm, to share feedback about their services with potential customers.

According to Clutch ratings, dot H Inc. is among the top web development firms in Canada. This is in part due to the wealth of positive reviews that are housed on dot H Inc.’s Clutch profile.

One of these reviews — a web development project for a billing startup — gives readers an accurate overview of the types of projects that we deliver.

Our client hired us to build a web app based on a pre-existing SaaS product. The platform offers various business process tools that help companies reduce operational costs.

Based on this review, it seems that our customer appreciated our efficient workflow and candid communication style!

“I’ve found them to be approachable. I can speak freely to the team and deliver all the information I need. They’ve not only done what we’ve told them to do, but have also come up with suggestions or other options when something could be more beneficial to us. This approach is different compared to the people I’ve worked with in the past.” – Director, Startup

Another one of our happy clients left us amazing feedback in this 5-star review!

For this project, we created a mobile app and a website for an online dating platform. We’re thankful for the kind words that the president of the company had for us!

“They had a lot of experience and expertise. What they did was amazing. I didn’t expect them to come in and do so well.” – President, Online Dating Platform

The positive feedback that we have received on Clutch is motivating us to reach more clients who will benefit from our services.

Interested in learning more about our services? A portfolio of our work that you can view at any time! We would also love to hear from you if you have specific questions about working with us.

Top 12 Website Design Best Practices that stand out

Gain your competitive edge with the latest tools and techniques.

When it comes to website design, the tools and technology used today are constantly evolving. In a hyper-competitive landscape, it is vital to design a website that’s equipped with the latest bells and whistles. A good website will not only boost conversions, it will help you in strengthening your brand and business strategy.

People still judge a book by its cover and that applies to websites too. When it comes to your website design, first impressions still matter. Once someone visits your site, before they read any content, he or she is already making an impression of your brand.

That’s why it’s essential to follow website design best practices that directly impact engagement and conversions. Beyond an elegant design, you also need your website to function as a lead generation and conversion site too.

Here are the Top 12 Website Design Best Practices to Generate Leads and Build Customers.

1) Responsive designs.

Even as website designs continue to evolve, responsive web designs continue to lead the way as the preferred choice for content marketers. With responsive web designs, one can write content and publish it effortlessly. What’s more, the design strategy also allows the layout to adapt to the capabilities and size of the device used.

2) Consistent branding on each page.

Promote your brand on your website. Strong website branding can influence decisions and drive people to the right action.

For instance, if you study the website of Apple, you’ll see how they master branding. From a logo that’s visible but not overwhelming, to always a brief headline and subhead that convey goals with clarity and sleek product pictures, you can notice several key branding decisions on the homepage alone.

3) The importance of white space.

White space give your website elements the space to live and breathe visually. If you club many elements too close together, you could confuse visitors and force them to go away.

On the internet, you could come across many examples of cluttered web design that makes you go away. So make sure, when you’re designing your website, you use margins and padding sensibly to create space between content, images and other elements.

4) Stay focused – limit the choices you offer visitors.

Remember, if you don’t lift the options you offer your visitors, they may get confused and may take more time taking decisions. Instead of presenting your visitors with multiple options, suggest just one.

It’s always a smart idea it to stay focused and lead your visitors to a suggested course of action. Insert your Call To Action (CTA) links at strategic points. And this can lead to Conversion Rate Optimization (CRO).

5) Make the rule of thirds to your advantage.

Always associated with the fine arts and photography, the rule of thirds can now also be used to make your website sparkle. This means, overlay your site design with two vertical lines and two horizontal lines – and evenly space them out.

Put your CTAs and other important elements at vantage points and just make sure the rest of your web design flows naturally around those elements. This proven approach to composition works for any kind of website.

6) Compress big images so that your website loads faster.

A visitor’s attention span doesn’t last more than 5 seconds, so your site needs to load within that time ideally. To eliminate load times, try to compress the bigger images. It’s recommended to not upload images that are bigger than the screen size and also compress them after uploading.

It’s also recommended to minimise the use of overused stock images or eliminate them altogether and go for authentically shot images that are fresh and relevant to your website’s purpose.

7) Smooth navigation – the secret to a great website.

A solid and smooth navigation system on your website is the best way to engage visitors to your site, supporting their entire search preferences. The most vital factor in web design is the ease with which one can find information.

If visitors are not able to find the information they are looking for, they would lose interest and leave. The navigation system should be intuitive and self-explanatory.

Your primary navigation structure should be simple. Always integrate navigation controls into the footer of your site.

8) Ensure site consistency and contrast sensibly.

To ensure that your site has a smooth flow across all pages, it is a good idea to keep elements such as colour, layout or font fairly consistent in your site.

When it comes to the colour, fonts and layout, maintain consistency on all the pages.

At the same, make sure that certain website elements stand out from the rest. If you want your users to take action on an offer, use greater contrast on areas like:

  • The benefit of working with us. (Why Us)
  • Look what clients are saying about us. (Testimonials)
  • Your special promotion or offer.
  • The Call To Action (CTA)

Also ensure that you minimize the use of JavaScript and Flash as many mobile devices and tablets do not support Flash. On top of it, it would also inhibit your website`s navigability.

9) Content is king.

Just like the print media, on the web media too, you would need to write as per the visitor’s browsing preferences. Use objective language. Always ensure that the focus is on lead generation rather than just be an encyclopedia of information. Browsers normally avoid long text blocks that are not infused with images.

An ideal content strategy would include:

  • Search Engine Optimized website content, on brand, on strategy.
  • Compelling headers and subheads on the home page, about page and other pages
  • Keywords researched and placed strategically into the text.
  • Text organized for easy navigation.
  • Strong relevant call to action.

The right content can also help you create distinct landing pages for SEO. Website design best practices vary depending on how you’re using a specific page. If you want to rank well, you need long-form content. Also figure out where people interact on long-form content, and then insert your CTAs accordingly. Content is very important to boost online business.

10) Use breadcrumbs wisely.

Breadcrumbs on your website act as signs and marks on a map that say where you are and how you can head to the next destination. They aid in the website’s navigation.

Especially on e-commerce websites, breadcrumbs play an important role in guiding visitors. Because if visitors can’t find something fast, they may go elsewhere.

11) Group similar elements – Use familiarity to your advantage.

People are used to visiting many websites every day, so they automatically expect certain sections on a site to be clubbed together. For example, when shopping online, consumers expect an Add To Cart and Buy Now buttons that drive action to be clubbed together.

Not only can you achieve the above similarity, you can also achieve similarity with colours, shapes and with other elements.

12) Add the human element.

Human pictures and human faces engage visitors emotionally. As humans, we are all programmed to respond to human faces, so you can add pictures that include human faces rather than inanimate objects.

An ideal website design is one that meets your specific business need. Whether you are looking for a communication platform or sales-focused website, an efficient design team will use the right tools to design a website that builds your online presence in the right manner.

How a Professional Web Design Company can boost your online presence??

Why is online presence important for your business growth?

You have a great business and still struggling with reaching out to your customers and loosing on your sales targets … That clearly states that you are missing on something big…and that could be the lack of your impactful online presence.

Before discussing what a professional web design company can do to boost your online presence, lets first understand why is online presence important.

In today’s digital world, having an online presence is the key to be successful in your business. Today customers shop online whether on a website, e commerce or social media platform and make purchasing decisions online.

Hence, if you are not having a digital presence, you can be losing on your customers and business.

How does online presence help your business?

  • Makes your business accessible to the customers.
  • Makes it easier to showcase your products and services
  • Improves customer relationship
  • Promotes Brand Marketing

How a Web Design company can help you with online presence?

Today you have tons of tools on the internet which can help build website with little upfront cost. In this hyper competitive age, it’s important that organization website demonstrate value benefit for customer, information on product & services offered and build brand value.

Your website can achieve results with intuitive & interactive Website Design as well as optimized SEO techniques.

Why Web Design is important in online marketing?

Important part of any online presence is a well-designed and interactive website. It plays a crucial role in building your brand, engaging with customers and eventually growing your business. Hence, having your website professionally designed will ensure that all these key features are well taken care of:

  • Mobile Optimized-Website content should be compatible on all devices like laptop, smart phones & tablets.
  • Usability -It should be as user friendly
  • Content-The content on the website should be relevant to business of the organization.
  • Fast Load Time-The load time of any website should not exceed more than 3 seconds else bounce rate on website will be high.
  • Omni channel experience-The website look and feel should be same across all devices.
  • Easy Navigation-A great website should be easy to navigate from one page to the other.
  • Appealing aesthetics-The use text, images and colours should be appealing to the customers.

professional web design company uses all these above strategies with the collaboration of brand experts, designers and developers which helps to boost your online presence and produce the desired results.

Hiring Web Design company will provide following benefits:
  • Your business will have a better brand value.
  • Customers start spending more time on your website.
  • More leads start converting, hence more sales.
  • 24/7 website support
  • Analytics reports which shows you the no. of visitors, enquires etc.
  • Building trust among your customers and showing your credibility.
Why is SEO important in online marketing?

It is very important that your website should be visible and ranked on the first page of any search engine (Google, Bing, Yahoo) so that it attracts the most traffic. You must optimize your website to get more no. of organic traffic. A web designing company can boost your online presence using SEO using the following techniques:

  •  Help your business improve your ranking on the search engine – The professional company will use latest tools and strategies to help your website rank higher on search engine page. With use of best keywords and a great content, your website will reach the right audience.
  •  Help to improve the quality of website traffic – With the use of relevant keywords and quality content, your website is bound to reach the target audience, hence improving the quality of traffic on your website. There are high chances of leads conversion by using this strategy.
  • Measurable analytics for your website – The professional company can provide you with the monthly analytics report for your SEO campaigns. You can track your traffic volume, source of traffic etc. using the analytics tools.
  •  Updated and Ongoing optimization for your website – With the use of SEO tools, the web design company will constantly be updating the contents and keyword research strategy according to the changing algorithm of the search engines.

Hence, a professional web design company can help your business grow with designing an impactful website as well as implementing the latest SEO techniques. It can definitely give a boost to your online presence as well as marketing efforts.The business can reach the target audience, hence can see a growth in the customer base eventually leading to targeted sales growth

Increase your web presence with a professional web design company

These days, most businesses operate online. In fact, most customers in the 21st century have their first interactions with a business by coming across it online. That’s why it is important for businesses to have a very strong online presence.

Being visible online to your target audiences has a number of perks.
  1. 1. It makes it easier for potential customers to find you and come to you.
  2. 2. It helps you stand out from the competition in an over-crowded market.
  3. 3. It also allows you to showcase all your products and services and tell potential customers what you are all about.
  4. 4. Having a healthy online presence also gives you an invaluable opportunity to connect and communicate with your existing and potential customers on a more personal level.
  5. 5. Businesses can also easily market their brands online if they have an effective online presence.

Whether your business is an internationally renowned player, a corporate giant, a startup or a small and local company, maintaining a strong, focused and relevant web presence is crucial.

But, how can you stand apart from your competitors who are attempting to reach the same target audience? By building an awesome website.

How can a professional web design company help you create an effective website?

A well designed and structured website that highlights your professionalism and expertise is the first step in launching your online presence. Infact, 48% of people believe that website design is the number one factor in deciding the credibility of a business.

If you cannot provide an exceptional experience for your website visitors, they’ll abandon you and move on to your competitors. Hence, having your website designed by a professional web design company will ensure that all the best practices for web design are followed.

What are the best practices for web design?

1. Consistent branding

The branding should be consistent throughout the website. The brand colors, logos, icons, typography, fonts and language should be the same on every page. Over time, these elements become ingrained in the minds of the consumers, and they’re more likely to remember your brand.

2. Strong CTAs

The website should contain strong CTAs. Whether you want the visitor to subscribe to your blog, register on your website, download your app or set up a consultation, a strong call to action might convince him/her to take the action you want him/her to take. An effective call to action is one that is subtly integrated into the overall design of the website. It should not look forced.

3. Fast Loading Time

Site speed is an important part of any website’s user experience. If the pages of your website load in under 3 to 4 seconds, you’re doing well. If they don’t load within 4 seconds, visitors tend to abandon them. The load time can be cut by optimizing images, clearing cache, implementing a CDN, removing unnecessary plugins, etc. A professional web design company can easily take care of this for you.

4. Search Engine Optimization

Search engine optimization or SEO is the practice of optimising your website so that it can rank high in search engine results page (SERP). To optimize your website for SERP, various on-page SEO techniques need to be followed. These include keywords in URL, URL length, Meta titles, Meta descriptions, Image Alt Tags, H1, H2 and H3 tags, etc.

5. Mobile Friendly

According to Statista, more than half of the global web traffic comes from mobile devices. That’s why it’s important for any website to be mobile friendly and mobile responsive. If your website is not responsive, it would look extremely cluttered and unorganized on the mobile and tablet. It would result in a bad UX/UI experience for the user which you lead to you losing out on potential leads & revenue.

6. Easy Navigation

The navigation of the website should be simple, intuitive and easy to use. The less time it takes for people to find what they’re looking for, the better. The navigation bar should not contain more than 4 to 6 options. The search bar should be strategically placed on the page. Contact information should be easily visible. It can also have the back-to-top sticky button.

7. Leave plenty of white space between elements

Leaving sufficient amounts of white space in between elements gives them room to “breathe” visually. If too many elements are grouped together, it would make your website look cluttered and spoil the user experience.

8. Use visual elements

Adding eye catching visual elements like graphics and images to your website makes it more interesting to browse. They immediately attract the user’s attention and keep them on your website longer.

9. Check your readability

Always check the readability of the content you post on your website. You might have a lot of great information on your site, but if visitors have trouble reading it, it won’t help you reach your marketing goals. Ensure that there is plenty of contrast between the background colour and text colour. Also, the fonts that you use on the website should be easy to read.

10. Include social media buttons

Incorporate social media buttons for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Whatsapp and any other platform you use on your website. This will make it easy for your website visitors to connect with you on social media. If you have blogs on your website, you can also consider adding social sharing buttons.

Final thoughts

It is extremely important for any business – big or small – to have an impactful website. If you cannot provide an exceptional experience to the people who visit your website, they’ll abandon your page and move on to your competitors. This would result in you losing out on potential leads and revenue.

Therefore, building a fast, easy to navigate, responsive and attractive website will go a long way in boosting your web presence.

Since you need to consider multiple aspects while creating a website, it is advisable to employ the services of a professional web design company that can guide you through the entire process and help you in creating an impactful website for your business.

How is Digital Marketing Going to Change in 2020

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Over the last few years, online advertising has become a sought-after medium for advertisers to reach and engage their audience. By 2021, the worldwide digital ad spend is predicted to reach over $375 billion.

Just like technology, digital marketing trends also keep evolving. You need to adapt and implement these trends in order to be relevant.

Read on to discover digital marketing trends for 2020 that will enable your business to not just survive, but thrive in this age of automation and innovation.

1. The usage of chatbots will increase

A chatbot is an AI powered software that is capable of initiating a conversation with the user in natural language. The usage of chatbots has been on the rise for quite some time now. With more and more brands using them on their website and app, the chatbot market will explode in 2020. A report published by Transparency Market Research projects that the global chatbot market will reach USD 2,358.2 million by 2027.

The usage of chatbots in digital marketing will not only save time, but also increase customer satisfaction. Customer satisfaction will have a direct positive impact on conversions and lead generation.

2. More brands will start using private messaging apps to reach customers

In 2020 more and more brands will start leveraging private messaging apps like WhatsApp, Telegram, Viber, Threema, etc. to interact with potential and existing customers. Instead of sending emails that often end up in spam, advertisers will utilize private messaging that will be more impactful in driving sales and conversions.

3. Personalization is the future of digital marketing

According to Gartner, in 2020 at least 90% of online advertisers will start using marketing personalization in some shape or form. Personalization is a marketing technique in which data and technology are leveraged to deliver customized messages and relevant products to the target audience. Customer data points like age, gender, location, interest, income and purchase triggers are considered. Brands like Netflix, Amazon, Nike, Starbucks, Target, Cadbury’s and Spotify have already started employing personalized marketing.

4. Voice searches will increase

There’s no denying that voice is the future. The innovation of smart devices and voice assistants has already started transforming the way consumers search for things. Search, content, marketing, advertising and commerce are being impacted industry-wide as consumers transform the way they interact with brands. That’s why, it has become crucial for advertisers and marketers to incorporate voice search optimization to their digital marketing strategy.

5. Dominance of artificial intelligence

In 2020, artificial intelligence will dominate the digital marketing industry. It will help brands in analyzing consumer behavior, search patterns, and understand how customers find their products and services.

6. The popularity of video marketing will increase

Video marketing is one of the most important marketing trends today and is likely to remain so for the next few years. According to Animoto, 58% of the consumers trust a brand with videos more than a brand without. Video content is well-liked because of how easy it is for your existing and potential audience to absorb the information being shown in it. According to Insivia 95% of the consumers retain a message they see as compared to only 10% of them when they read it.

7. Ad spends on influencer marketing will increase

A Mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year. The reason for this is that 63% of the consumers trust influencers’ opinions of products much more than what brands say about themselves. That’s why more and more brands will be turning to digital influencers to market their products and services.

8. Content marketing will continues to dominate SEO

With Google continuing to value regularly updated and well-researched articles, brands and marketers will continue to invest heavily in content marketing throughout 2020. According to a survey done by the Content Marketing Institute, 88% of B2B content marketers feel that quality content makes their audience view their brand as a credible and trusted resource.

9. Omnichannel marketing will continue to grow

Omnichannel marketing is the process of marketing across multiple platforms (such as email, apps, blogs, website, social media, etc.) so that you can connect with your existing and potential audience on more touchpoints. Stats show that omnichannel approach generates better results than single channel approach in terms of engagement rate, purchase frequency, average order value and customer retention rates.

10. Use of Geo-Fencing in digital marketing will increase

With geo-fencing, brands and advertisers can target their audience based on their real-time location. The target area is pre-defined and when a user enters or leaves this area, they receive a text message, push notification, email or any other form of communication. By 2023, the geo-fencing market is expected to grow to $2.4 billion.

11. Progressive web apps (PWAs) will become even-more prevalent

As the mobile revolution continues, progressive web apps are going to become even-more popular. Progressive web apps are like native mobile apps that combine the best of web and mobile apps. They can work offline and have a fast load time.

Conclusion

If you are a digital marketer, it’s important to know about current marketing trends. Only then can you efficiently optimize your digital marketing campaign. If you’re able to implement all or some of the above mentioned strategies as a part of your digital marketing campaign, you are sure to be successful.

12 Things You Are Doing Wrong With Your Website Design

Whether your Business is a corporate giant, a well-known worldwide player, a Start-Up or a small, local company, maintaining a strong, focused and relevant web presence is crucial.

Your website should be appealing and engaging. Only then will the visitors stay long enough on it and take the actions you want them to take.

However, many small business owners design their websites to save money and have complete ownership over the project. Regrettably, every so often they don’t understand the good practices of web designing, leading to a website that’s inadequately designed.

Having a poorly designed website causes businesses to lose potential customers which has a negative impact on their bottom-line. Listed below are the 12 most common mistakes businesses make when designing their website themselves.

1. Your website is too crowded

Showing too much information at once will negatively impact the user experience. Don’t cram too much information above the fold. A crowded website is never a good thing. Only relevant information should be shown right away on the website.

2. Your website has almost no content

At the other end of the spectrum are websites that are almost blank and have very little content. While minimalism in design is a huge trend right now, your website should not be excessively cryptic. Don’t leave too much to the imagination. Visitors need to know who you are and what you can do for them.

3. Your website is too confusing

A confusing website is one that has a variety of images, typefaces, color palettes and themes, none of which are connected and relevant. Your website should have consistent branding throughout.

4. Your website does not have a good CTA

CTA stands for Call To Action, and it’s the part of the website that encourages the audience to do something. It helps a business convert a visitor into a lead for the sales team. CTAs can drive a variety of different actions depending on the goals of the business. Make sure your CTA is concise and tells customers exactly what to do.

5. Poor use of content

One of the most crucial parts of any website is content. Content is what educates the visitor about your business and the products & services you offer. It should be crisp & compelling and be updated regularly.

6. Poor use of whitespace

Whitespace is the portion of a page left unmarked, the portion that is left blank or the empty space in a page. In web design terms, it’s the space between graphics, columns, images, text, margins and other elements. Use whitespace smartly to make large blocks of text less intimidating.

7. You have ugly or irrelevant images on your website

The images and photos on a website have a huge impact on its overall design. They have the ability to convey complex thoughts quickly without having to physically read the text. Don’t upload low quality or irrelevant images on your website. Always upload high-resolution images that represent your products and services.

8. Your website has navigability issues

One common web design mistake is making your navigation menu hard to find. Ensure that the navigational aspects of your website like the main menu and search bar are easily noticeable. Don’t try to do too many things at once. Keep it clean and simple.

9. There is no contact information on your website

If a visitor decides to use your services and is unable to find any contact information on your website, he or she will likely get frustrated and leave. You also need to make sure that the information listed on the page is correct. The “Contact Us” page of your website should always be just one click away, or your information should be at the bottom of every page.

10. You have too many ads on your website

Your website should not have too many ads. Seeing flashy and noisy advertisements too often on the website will frustrate your visitors and make you lose business. While they can conveniently be placed in the sidebars, too many ads should not be placed in between the content where they can annoy your visitors.

11. Your website is not mobile-friendly

According to Statista, more than half of the global web traffic comes from mobile devices. That’s why websites need to be mobile friendly and mobile responsive. If your website is not responsive, it would look extremely cluttered and unorganized on the mobile and tablet. It would result in a bad UX/UI experience for the user which you lead to you losing out on potential leads & revenue.

12. Your website has a poor readability score

Always check the readability of the content you post on your website. You might have a lot of great information on your site, but if visitors have trouble reading it, it won’t help you reach your marketing goals. Ensure that there is plenty of contrast between the background color and text color. Also, the fonts that you use on the website should be easy to read.

Final thoughts

To ensure that you avoid common website mistakes, the services of a professional Web Design company should be employed. Modern consumers have become more demanding and don’t settle for less. That’s why you need to provide them with a pleasant and engaging online experience.

10 Effective Web Design Tips to Reduce Your Bounce Rate

Have you been wondering why visitors are not spending much time on your website? Do you get consistent website traffic but struggle to convert the visitors into customers? A high bounce rate is one of the most significant conversion killers.

Bounce Rate is basically the percentage of visitors who enter the site and then leave before converting. Your website should be appealing and engaging. Only then will the visitors stay long enough on it and take the actions you want them to take.

Having a poorly designed website causes businesses to lose potential customers which has a negative impact on their bottom-line. Listed below are the 10 effective Web Design tips to improve the bounce rate of a website.

1. Optimize Your Site For Conversions

Conversion optimization or Conversion Rate Optimization (CRO) is simply a process of increasing the percentage of visitors who take some desired action when they visit your website. For conversion optimization, you first have to know what to optimize and who to optimize it for. You should start thinking of CRO when your website starts attracting visitors consistently.

There are a lot of best practices out there but it is you who has to figure out what your customers respond to and what drives results for your business. Check out this video to know about the 5 Steps for Conversion Optimization.

2. Use a visual hierarchy.

One of the most important principles behind good website design is Visual Hierarchy. Visual Hierarchy is the order in which the human eye perceives the information that is displayed. Basically, Visual Hierarchy describes which elements capture the user’s attention and draw their eyes most.

There is no “correct” way to build a concrete hierarchy. To stay on top of the game, web designers must invent new and unique methods.

3. Include social share buttons.

The content you post on your website should always have social share buttons allowing readers to easily share the content on social media without having to leave your website. This helps you with brand awareness without contributing to the bounce rate. The more links you have on social media, the easier it will be for people to come to your site.

4. Use colors and fonts effectively.

People can’t read what they cant see. Always use colors on your websites that are in contrast with the background. Make sure that the colors you are using make sense together and complement each other.

Similarly, Fonts can play a significant role in the appearance of your website. Too many different fonts can confuse the reader. When we talk about Web Designing, it is recommended to use Sans Serif fonts since they are easy to read. Serif fonts may be fun and more ornamental, but they should be used only for headlines or branding,

5. Use Eye-catching Images and Infographics

Using too many images on a website can be overwhelming and can distract people. We recommend you to invest in high-quality product photos for your website in the long run. Low-resolution images on a website can ruin the chances of gaining customers. It is better to use a few high-quality images on the website rather than loading it up with low-quality images.

Also, organizing your website information onto attractive Infographics can make your website captivating.

6. Include testimonials or reviews.

“If people like you they will listen to you, but if they trust you, they will do business with you.” – Zig Ziglar

The quickest and most effective way to build people’s trust in your brand is to include authentic and honest reviews or testimonials from your current or previous customers on your website.

According to research by Spiegel Research Center, Nearly 95% of shoppers read online reviews before making a purchase. To keep your visitors on your website and to build trust, always include testimonials and reviews on pages that are easy to find and navigate.

7. Add a blog.

If your website does not have a Blog, you should strongly consider having one. Blogs not only boost your opportunities, but they can also help in improving your bounce rates. You need to make sure that the content on your blog is relevant to the visitors and your target audience and should provide some value to them. Blogs can also be easily shared on social media, boosting your chances of increasing website traffic.

8. Simplify navigation.

A complicated navigation system often makes visitors flee from the website. Ensure that the navigational aspects of your website like the main menu and search bar are easily noticeable. Don’t try to do too many things at once. Overwhelming users with too many choices can actually have the opposite impact of what you originally intended. They may become confused and decide to exit your website altogether.

Keep it clean and simple.

The most common website practice which is recommended is to keep the company logo visible in the top left corner of the page. The logo should be clickable and should redirect the user to the homepage. This helps the user to easily return to the homepage no matter where they end up on your site.

9. Make the layout responsive.

We mention this almost every time we talk about the best practices to be followed for a website. According to Statista, more than half of the global web traffic comes from mobile devices. That’s why websites need to be mobile friendly and mobile responsive. If your website is not responsive, it would look extremely cluttered and unorganized on the mobile and tablet. It would result in a bad UX/UI experience for the user which would, in turn, lead to the user leaving your website.

10. Testing and Ameliorating.

This goes without saying. The only way to check whether the changes you have made are working out or not is to test it out. As you test, some changes will work and some will not. You can try split testing or time comparison test. There are various models of testing that can help you determine which type of changes have a better chance of success.

Final thoughts

To ensure that you avoid common website mistakes, the services of a professional Website Design company should be employed. Modern consumers have become more demanding and don’t settle for less. That’s why you need to provide them with a pleasant and engaging online experience.

Ways to Digitize Your Business

Digitization – This word excites some people and scares others in the same way.

If you have a business, a brand, a network, surely you will have come across several digitization proposals.

And even if you know that digitization is needed to increase productivity and avoid falling behind competitors, you are still likely to have doubts about its effectiveness.

The term digitization indicates a process by which we try to transform interactions, communications, business functions, and business models into (more) digital models.

Enumerated below are advantages of digitization to help you understand why to choose to digitize your company, brand, or network.

1. Digital presence: Online digitization

This is almost certainly an excellent advantage. In fact, the presence on the Internet, through tools such as online stores, social networks, blogs, company pages, etc., multiplies the visibility of the company and sales channels.

Another aspect not to be overlooked when implementing this process is online positioning with the creation of ad hoc content for customers. Search engine optimization (SEO) is essential for online marketing: only in this way will your website be found on Google.

2. Digitization: New channels of contact with customers

Likewise, the digital presence not only opens up sales channels but also new ways of communicating with customers.

In fact, companies with a digital presence use e-mail, apps, and social networks to contact and keep customers informed and in the same way, customers have different ways to contact the company.

This is another way to increase sales and customer loyalty. But remember: don’t underestimate the importance of social media marketing. Being known on social networks allows you to have more clicks on the website, to rank among the top search engine results, and do you know what this means? More sales!

3. The customer is the heart of the universe if you digitize your company

Digitization involves putting the customer at the center of the business and, while this involves work and responsibility, it also offers significant advantages.

One of them is to find out their opinions. Contacts, such as those established in social networks or opinion polls and websites, facilitate the always important task of finding out what users think of your products or services.

It is true that sometimes it costs an effort and an economic investment, but acting wisely the result will be the progress of our service and our company.

4. Better decision making

Digitization goes hand in hand with data management. Data is knowledge and knowledge leads to better decisions.

The digitization of the business makes it possible to have continuous contact with the customer, and this allows you to get to know them better.

5. Improve efficiency and productivity with digitization

With digitization, you have more information, which allows you to make better decisions and also technological tools to facilitate your work.

Therefore, if used intelligently, the digitization of the business can lead to a significant increase in productivity and can reduce some costs.

In fact, technology has helped companies improve in these areas over the years

6. Encourage innovation

Digitization forces us to act. And once the movement starts, inertia will make it more difficult to stop.

The digitization of the business usually leads to innovation that allows it to be more aware of new trends and the possibilities offered by new technologies.

7. Digitizing your company will simplify communication and teamwork

Both through the alignment of objectives and the opening of new communication channels, the digitization of the business also improves internal communication.

This can be observed both through teamwork, which will be necessary to implement digitization measures and through basic choices such as the implementation of an internal chat.

8. Improve working conditions

The possibilities offered by digitization in a company cover many areas and one of these is the improvement of working conditions. New job options, such as flexible working hours or telecommuting, require the support of digitization in order to be carried out. Without this, it would be much more difficult, if not impossible.

And improving working conditions offers multiple benefits, not only for employees but also for the company. It helps reduce job turnover and increases talent retention. The new generations of workers (the so-called millennials) are demanding digitization in their work.

How to get started with digitization?

Digitization offers companies the opportunity to understand digital buyers, allowing them to connect with them and meet the expectations of multi-channel customer experience.

Here are three ways to help your business start digitization.

1. A flexible and fast IT environment

Having the right technology to empower digital strategies is critical in today’s business world. Curiously, just a couple of years ago, 45% of executives believed that their companies lacked all the technology needed to meet a successful digitization strategy. And, from what you see around, not much has changed in recent times.

Nonetheless, companies recognize the need to implement agile systems and 86% of organizations believe that cloud technology is critical to digitization.

The cloud allows companies to be fast, dynamic, and flexible – giving the organization the opportunity to test new projects that are inexpensive and low-risk – allowing you to use technology to meet customer demands more quickly.

By connecting cloud applications such as customer databases, CRM, business intelligence for Big Data analysis, web, and mobile apps more easily, it is possible to digitally record all contact points to create a 360-degree representation of the customer.

By using this data to cluster contacts based on personal data and behavior, you can get to know how, when and why customers buy; and you can, of course, use this data to offer an even better customer experience.

2. Personalized customer experiences

Today’s buyers want companies to consider them unique and special individuals, who know their personal preferences and know what they have bought in the past.

According to an Accenture study, 75% of customers admit that they are more likely to buy from a company that:

  • Recognizes them by their name
  • Knows the history of their purchases
  • Recommends the right products, based on their previous purchases or preferences expressed on some occasions

The good news is that consumers are not at all sorry that companies use the data they have to improve the shopping experience or brand relationship. But, to take advantage of this opportunity, you need to invest and dedicate yourself to the implementation of a project that endows the company with a CRM.

If your company doesn’t invest in CRM, then you can’t think of treating your customers as individuals. Without memorizing the history of how your organization (marketing, sales, and service) interacts with them, it is impossible to offer a unique and personalized experience.

3. A seamless multi-channel experience

Technology has enabled customers to get what they want, when they want and how they want it.

Most consumers now expect a response from customer service within one hour of opening a report or first contact. They also expect the same response times on weekends, exactly as on weekdays. This need for an immediate response (gratification) forces companies to remain open or accessible – and on-demand – 24 hours a day, 7 days a week.

That’s why, companies that can offer immediacy, service personalization, and continuous accessibility to their customers, will win the market challenges in the long run.

Consumers are not tied to a single channel. They shop online, share feedback via mobile app, and ask the support team questions on social networks.

The combination of all these interactions allows you to create a digital profile for each individual customer or potential customer, whenever a customer interacts with your business.

Final thoughts

Digitizing business is not always a simple process, but it can bring great benefits. Furthermore, the market acknowledges this and the company that fails to do so is likely to have problems maintaining its competitiveness.

A Complete Guide To Web Design

Getting started in web design? You have landed at the right address. This is a complete guide to Web Design which will help you learn everything needed to create a website so that you design your web presence to add value to your specific business and stand out from millions of other templates.

Web Design, in the simplest term, is the process of planning, conceptualizing, and arranging content intended to mark your business or individual presence on the Internet. In today’s world, we design has moved beyond just the websites to web apps, mobile apps, and user interface design. The latest web design focuses on making your website look appealing along with offering simplified user experience.

Web design is a compilation of several skill sets, including creating engaging content, designing visually appealing images and color schemes, optimization for search engines, optimization for conversions, branding and so much more.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”- Milton Glaser

With this article, we aim to get you acquainted with strategies and approaches that will lead you to create a website with exceptional user experience.

1. Web Design Framework

It is the UI design framework or wireframe of the website that speeds up the development of a web design process. Developers use frameworks to create beautiful and responsive designs. A framework, ideally, should:

  • Be an open-source
  • Be customizable as per the project need
  • Work on all browsers
  • Enhance all HTML elements
2. Information Architecture

Organizing the information that you intend to put on your website in an organized manner is called Information Architecture. The need for a full-proof IA exists to help users to navigate a complex set of information. While developing IA, one has to keep a tab on everything, right from creating the user journey to future-proofing the process.

To put it simply, IA is the “art and science of organizing and labeling data including websites, intranets, online communities, software, books and other mediums of information, to support usability”.

3. Web Navigation

A website’s conversions, sales, and bounce rates heavily rely upon the navigation and its ease. Creating, clear, hierarchical website navigation that leads your visitors to find what they want instantly increases your web visit rates, thereby improving your SEO rankings too.

FACT: Industry experts believe that “an ideal website navigation structure should allow someone to land on any page on your site and find what they need within 3 clicks.”

It’s imperative to link all the menus and buttons on a website with the navigational elements of your website. Internal and external links should have clear differences. Ensure that all internal links open in the same tab while external links can lead the user to a new window or tab.

While designing navigation, a developer needs to focus upon:

  1. 1. Choosing a pattern based on the user’s needs
  2. 2. Assigning priority levels to the navigation options
  3. 3. Giving visibility to the navigation
  4. 4. Enhance all HTML elements

Always double-check the functionality of the links added to your website. 404 errors or broken pages are a huge disappointment for the users.

4. Search Bar

With users getting picky with time, the value of the search bar has become unparalleled. Some users to your website might visit it looking for a particular piece of info, product, or images. They just type the query in the search bar and voila they get what they are looking for. While designing a search box, one must remember to:

  • Place the search bar at a visible spot
  • Check the size of the input box: shouldn’t be too big or too small
  • Add a search box on every page
5. Content Strategy

Defining a content strategy aligned with your web presence goals is perhaps the most important part of web designing. We’ve all heard “content is king” over and over again. Content is a mix of visuals and text matter that the user sees on a website. Sharing common grounds with user experience (UX), interface design, web development, SEO, content marketing, public relations, and traditional “offline” marketing, content can make or break your objectives.

An effective content strategy needs to be mission-specific, relevant, comprehensive, and adaptable. Videos, blog posts, social media messages, podcasts, press releases, white papers, etc. are a part of a content strategy and must sync with your web goals.

6. Visual Elements

The most crucial component of web design is the visual appeal it brings to the forefront. Just like the real world, first impressions are critical even in the virtual world, so you would prefer to woo your audience the moment your page loads. This simply means that your design should be simple, familiar, intuitive, clean, and accessible. Using ample whitespace (or padding and margins) to give the elements of your site room to breathe, and grid-based designs to bring an organized, structured look to your website can. Of course, strong photography and graphics provide comprehensive information to your text but ensure that the images complement each other and go with your business branding.

Choosing a centralized color scheme for your website is also an integral part of web design. Most web-design beginners start with creating brand-specific color palettes as it’s this element that forms opinions for your website in your visitor’s brains.

Most people don’t know this and often choose to even notice the power of typography and fonts. When designing a website, it’s imperative to choose easy-to-read font pairings that complement the design.

The world has come leaps and bounds in the field typeface options. Typographs are now crafted for specific screens and designed to enhance legibility. Just as printed fonts trick the eye to increase legibility, like ink traps, good web fonts will do the same. Designers can now take a break from Times New Roman and get access to typefaces that are web-safe and accessible. Google Fonts, Font Library, are a few that offer easy integration and a wide range of choices.

The most powerful visual element today is the video. Businesses that aren’t transitioning from text and images to videos will be left behind as an underperformer.

The attention span of web users has gone down and videos are a safe haven for websites as these allow visitors to consume more content within a short timeframe. Videos engage more traffic than the static text of images, so creating more interactive and visual content is essential.

Conclusion

Web design is nothing less than wizardry, especially for beginners. Although neophytes can usually recognize good designs over bad, contriving the perfect magic potion from scratch rarely happens.

As web designers drudge over complex instruments, sophisticated tools, and the ever-tedious conversions between RGB colors and hex codes, they all hope to find the whimsical combination that creates the perfect balance between innovative creativity and business prowess.

How Popular Is Magento In 2020?

Magento, since its launch in 2008, has successfully made a name as one of the most reliable and highly flexible CMS platform preferred by leading e-commerce websites. The sophisticated framework of the platform offers its users the perfect blend of scalability, flexibility, and extensibility.

Magento, according to the latest reports, has acquired close to 12% online seller market with its open-source functionality and super customizable services. This article is a read on why Magento continues to maintain its mounting popularity in 2020.

As already mentioned, Magento has occupied a significant chunk of the market by offering unmatched flexibility and a superlative degree of customization. It also offers alluring features, such as SEO-dedicated modules, email lists, CMS for static pages, multi-store facility, multi-tier pricing, private sales, and the list goes on. That’s why 1% of global websites choose Magento as their relied partner. Imagine 1% of 15 billion websites!

The user-friendly interface, smooth integration with 3rd party software, highly-responsive design make it a go-to choice for e-commerce players. What adds to the platform’s demand is also the fact that with its multiple deployment choices, it lets e-commerce shoppers have an unparalleled delightful & engaging shopping experience.

Magento, as an open-source e-commerce platform benefits its users with rich features, such as maximum flexibility to manage content, looks, and functionality of their e-commerce store. Magento is the ultimate e-commerce solution with an authoritative blend of extremely scalable design and a wide-ranging support network.

According to the internet Retailer 1000, Magento has held Number 1 rank for four years in a row. It’s primarily because the platform enables e-businesses to address the changing needs of the market effectively. Also, according to Magento.com, Magento holds 14% of the B2B market share. The website also indicates that it handles over $155 billion transactions every year.

With its latest version, Magento 2, the CMS platform intends to increase its market share and reach out to the unexplored regions.

Magento as a platform offers unlimited free and ready-made themes to e-commerce players. It helps you in creating your own design and integrating it with the Magento CMS. The visually-appealing template developed on the software will work perfectly across work across all devices such as laptops, desktops, tablets and even mobile phones which are known as a fully-responsive theme. Thus it increases a business’s efficiency.

Magento Development lets you spread your business across the world. With multiple languages and currency enabled tech, it helps you serve a global customer base. It also enables users to upload unlimited products/categories within your E-commerce store.

A lot of e-com startups opt for Magento as their CMS platform because it gives them ample features almost free. Honestly, the free version may not have all of the features, yet it definitely lets you run a whole e-commerce store without any glitch. Being an open-source platform, it lets the user customize the website as per their business need. Integrated with world-class technicalities and being free to use and customize it around your business make Magento a winner.

Here are a few reasons why Magento is popular in 2020.

1. Flexible Navigation Option

Magento offers real great-looking, easy-to-use navigation menus that deliver a rich customer experience. Further, the software lets users customize their icons and images to enhance the visual appeal of the website to leave a lasting effect on the consumers.

2. Creating Simple & Configurable Products

Magento’s configurable product feature, users can help their online visitors in creating virtual samples. This in turn brings more web traffic, benefiting e-business.

3. Fast & Scalable Solution

The prime reason behind Magento’s huge popularity is the ease and fast response time. There is no e-com platform that can do better than Magento. The high-end caching technology on which the platform works helps reduce the page load time, improving the domain value. Not only this CMS offers a perfect online shopping destination for SMEs but is also equipped to handle large business pressure.

4. Excellent Default Response

As Magento incorporates HTML5, it automatically gives your online store not only an enhanced visual appeal but also an increased response rate, no matter what the device is- desktop, laptop, tablet or smartphone.

5. Supports Multiple Website Stores

Most web platforms limit you to have only one store per account. With Magento, you can set up multiple stores that can be managed by a single admin, gaining access to stores’ inventory, orders, billing, and customer information simultaneously.

For the last 12 years, Magento has wooed users universally with its unmatched features. With a rise in the number of users going digital with their shopping routines, sellers & businesses have relied on Magento as it comes across as a reliable e-commerce platform.

Magento remains to stand as a winner clear winner amongst a lot of shop owners, e-commerce developers, merchants, and everyone who is looking forward to developing their e-commerce trade. We trust with this blog you have got an idea of why it stays a top choice for limitless e-businesses and why its latest version Magento 2 makes things better while you take a step closer to creating your online store.

The open-source Magento community brings millions of contributors on a single platform who innovate new tools to offer the avant-garde technologies that help even the simplest of businesses to grow by leaps and bounds.

If you need help with setting up an e-business or are planning to upgrade to Magento, you can always rely on https://www.dothdigital.com/.