Month: March 2023

Top 5 reasons why you shouldn’t use a visual page builder

Visual page builders are software tools that allow users to create websites without coding or technical knowledge. They typically offer a drag-and-drop interface that allows users to add and arrange various design elements, such as text, images, and multimedia content. Visual page builders have become increasingly popular in recent years due to their ease of use and the ability of non-technical users to create professional-looking websites.
It is important to note that while visual page builders have advantages, they also have some drawbacks that users should be aware of before using them to build their websites.

Lack of Customization

  • Limitations of pre-designed templates: Visual page builders often come with pre-designed templates that users can use as a starting point for their website design. However, these templates may have certain limitations that can make it difficult to achieve a truly custom look and feel for your website.
  • Difficulty in making customizations If you are able to find a template that suits your needs, making customizations beyond the pre-designed options can be difficult. This is because visual page builders typically offer a limited set of design options and may not allow you to modify certain aspects of your website’s design. As a result, you may be limited in your ability to create a truly unique and personalized website.
  • Dependency on the page builder’s functionalities When you use a visual page builder, you become dependent on the builder’s functionalities, limiting your ability to customize your website beyond what the builder allows. This means that you may not be able to add certain features or functionality to your website that you could if you were using custom code or working with a developer.

Bloat and Slowdown

  • Excess code and bloat: Visual page builders often generate excess code and bloat on your website, negatively impacting its performance. This is because visual page builders are designed to be user-friendly and easy to use, which often means they generate a lot of code to accommodate various design elements and options.
  • Negative impact on website speed: The excess code and bloat generated by visual page builders can also make optimizing your website for search engines more difficult. Search engines prioritize websites that load quickly and have clean, well-structured code. The excess code generated by visual page builders can make it more difficult for search engines to crawl your website and can negatively impact your search engine rankings.
  • Difficulty in optimizing page builder pages Optimizing pages built with visual page builders can be challenging, as the excess code and bloat can make identifying and addressing performance issues difficult. This means that it may take longer to optimize your website’s performance and could require more advanced technical skills than you would need when building a website from scratch.

Compatibility Issues

  • Conflicts with plugins and themes Visual page builders may cause compatibility issues with other plugins and themes you use on your website. This is because some plugins and themes may not be designed to work with specific visual page builders, which can result in conflicts and errors. These conflicts can cause issues such as broken pages or functionality and may require additional troubleshooting.
  • Incompatibility with future updates In addition to potential conflicts with plugins and themes, visual page builders may also become incompatible with future updates to WordPress or other software you use on your website. This means that if you update your website’s software or plugins, you may find that your visual page builder no longer works as expected or causes errors on your website.
  • Difficulty in switching to a new page builder or theme Switching to a new page builder or theme can be difficult when you are using a visual page builder to build your website. This is because visual page builders often use their own proprietary code, making it challenging to transfer your website’s design and content to a new page builder or theme.

SEO Challenges

  • Poorly optimized code and structure: Visual page builders may pose challenges for search engine optimization (SEO), as they can result in poorly optimized code and structure for your website. This is because visual page builders often generate a lot of code to accommodate their design elements and options, making it more difficult for search engines to crawl and understand your website’s content.
  • Difficulty in implementing SEO best practices: Implementing SEO best practices can also be challenging when using visual page builders, as they may not offer the same level of control and customization as building a website from scratch. This can make optimizing your website’s content, meta descriptions, and other important SEO elements difficult.
  • Negative impact on search engine rankings: Lastly, the challenges posed by visual page builders can have a negative impact on your website’s search engine rankings. If your website’s code and structure are poorly optimized, it may be more difficult for search engines to crawl and index your website’s pages. This can result in lower rankings, reduced visibility, and fewer organic visitors to your website.

Support and Maintenance

  • Limited support and documentation: Visual page builders may not offer as much support or documentation as other website-building tools. This can make it more difficult to troubleshoot issues or get help with customization or optimization tasks.
  • Dependence on the page builder company: When you use a visual page builder to build your website, you depend on the company behind the tool for updates and maintenance. If the company goes out of business or stops offering support for the tool, you may be left with an unsupported website that is difficult to maintain or modify.
  • Additional cost for updates and maintenance: Some visual page builders may require additional costs for updates or maintenance, which can add up over time. Depending on the tool, you may need to pay for ongoing updates to ensure that your website stays up-to-date and secure.

The best approach to website design will depend on your specific needs and goals. If you’re looking for a professional website design company in Canada, Dot H Digital is here to help. Working with a company with extensive experience in website design in Toronto can help ensure your website is built to your exact specifications, focusing on customization, optimization, and ongoing support and maintenance.


In conclusion, while visual page builders may seem like an appealing option for website design, it’s important to consider the potential drawbacks of this approach carefully. However, if you’re looking for professional web design in Toronto, working with Dot H Digital can help ensure that your website is built to the highest standards of quality, performance, and SEO optimization while also providing ongoing support and maintenance to help you grow and evolve your online presence over time.

Common Website Design Elements that Reduce Conversions

Website design features refer to the visual and functional elements that make up a website, such as layout, color scheme, typography, navigation, and user interface. These features play a crucial role in creating a positive user experience and can impact the success of a website in terms of conversions, sales, and user engagement.The importance of website design features for conversions cannot be overstated. A website with an effective design can help to increase the likelihood of visitors taking a desired action, such as making a purchase, subscribing to a newsletter, or filling out a contact form. On the other hand, a poorly designed website can lead to a high bounce rate, low engagement, and missed opportunities for conversions.

Common website design features that hurt conversions

There are several factors that hurt a website’s conversion, here is a list of a few of them
  • Cluttered homepage: A cluttered homepage with too much information, images, or text can distract users and negatively impact user experience. It can make it difficult for users to find what they’re looking for and increase the likelihood of them leaving the website without taking any action.
  • Slow loading speed: A website that takes too long to load can cause frustration and impatience among users. They may decide to leave the website and look for alternatives that load faster.
  • Confusing navigation: A website with confusing or unclear navigation can make it difficult for users to find the information they need. This can lead to frustration and a higher bounce rate.
  • Poor mobile optimization: With the rise of mobile devices, it’s essential for websites to be optimized for mobile screens. A website that’s not mobile-friendly can lead to a high bounce rate and lost conversions.
  • Inconsistent branding: Inconsistent branding can confuse users and damage credibility. If the website’s design and messaging are not aligned with the brand, it can create a sense of distrust among users.
  • Lack of clear call-to-action: A website with a lack of clear call-to-action can lead to missed opportunities for conversions. Users may not know what action to take or may not be motivated to take action at all.
  • Intrusive pop-ups: Pop-ups that interrupt the user experience can annoy users and decrease engagement. They can be especially frustrating if they’re difficult to close or if they appear too frequently.

Strategies to improve website design for conversions

To improve website design and increase conversions, here are some strategies to consider:
  • Simplify website design: A simple and clean design can make it easier for users to navigate and find what they’re looking for.
  • Optimize website speed: Speed is crucial for a good user experience. There are several techniques and tools available to optimize website speed, such as compressing images, minifying code, and using content delivery networks (CDNs).
  • Improve navigation: Navigation should be clear and intuitive. Use descriptive labels for links, and make sure the menu is easy to find and use.
  • Prioritize mobile optimization: Ensure your website is mobile-friendly by using responsive design, which automatically adjusts the layout of the site to fit different screen sizes.
  • Consistent branding: Use consistent branding throughout the website, including colors, fonts, and imagery. This helps to establish brand recognition and credibility.
  • Clear and prominent call-to-action: Use clear and prominent calls-to-action to guide users towards the desired action, such as “Buy Now” or “Sign Up”.
  • Use non-intrusive pop-ups: Use pop-ups sparingly, and make sure they are relevant and non-intrusive. For example, a pop-up that appears after a user has spent a certain amount of time on a page can be effective.

By implementing these strategies, you can improve the user experience and increase the likelihood of conversions and sales. It’s important to test and iterate on design changes to see what works best for the target audience.

If you’re looking for a website design company in Toronto that can help you improve your website’s design for better conversions and sales, Dot H Digital is here to help. With expertise in web design, Toronto businesses can trust us to optimize their website for a better user experience.

Our team of experienced designers can simplify your website design, optimize its speed, improve navigation, prioritize mobile optimization, use consistent branding, provide clear and prominent calls-to-action, and use non-intrusive pop-ups. With our help, you can achieve your business goals by increasing conversions and sales.

Don’t let a cluttered homepage, slow loading speed, confusing navigation, poor mobile optimization, inconsistent branding, lack of clear call-to-action, or intrusive pop-ups negatively impact your website’s user experience. Let Dot H Digital improve your website design for conversions.

Contact us today to learn more about our web design services in Toronto and how we can help your business grow through better website design.