Category: Blog

12 Things You Are Doing Wrong With Your Website Design

Whether your Business is a corporate giant, a well-known worldwide player, a Start-Up or a small, local company, maintaining a strong, focused and relevant web presence is crucial.

Your website should be appealing and engaging. Only then will the visitors stay long enough on it and take the actions you want them to take.

However, many small business owners design their websites to save money and have complete ownership over the project. Regrettably, every so often they don’t understand the good practices of web designing, leading to a website that’s inadequately designed.

Having a poorly designed website causes businesses to lose potential customers which has a negative impact on their bottom-line. Listed below are the 12 most common mistakes businesses make when designing their website themselves.

1. Your website is too crowded

Showing too much information at once will negatively impact the user experience. Don’t cram too much information above the fold. A crowded website is never a good thing. Only relevant information should be shown right away on the website.

2. Your website has almost no content

At the other end of the spectrum are websites that are almost blank and have very little content. While minimalism in design is a huge trend right now, your website should not be excessively cryptic. Don’t leave too much to the imagination. Visitors need to know who you are and what you can do for them.

3. Your website is too confusing

A confusing website is one that has a variety of images, typefaces, color palettes and themes, none of which are connected and relevant. Your website should have consistent branding throughout.

4. Your website does not have a good CTA

CTA stands for Call To Action, and it’s the part of the website that encourages the audience to do something. It helps a business convert a visitor into a lead for the sales team. CTAs can drive a variety of different actions depending on the goals of the business. Make sure your CTA is concise and tells customers exactly what to do.

5. Poor use of content

One of the most crucial parts of any website is content. Content is what educates the visitor about your business and the products & services you offer. It should be crisp & compelling and be updated regularly.

6. Poor use of whitespace

Whitespace is the portion of a page left unmarked, the portion that is left blank or the empty space in a page. In web design terms, it’s the space between graphics, columns, images, text, margins and other elements. Use whitespace smartly to make large blocks of text less intimidating.

7. You have ugly or irrelevant images on your website

The images and photos on a website have a huge impact on its overall design. They have the ability to convey complex thoughts quickly without having to physically read the text. Don’t upload low quality or irrelevant images on your website. Always upload high-resolution images that represent your products and services.

8. Your website has navigability issues

One common web design mistake is making your navigation menu hard to find. Ensure that the navigational aspects of your website like the main menu and search bar are easily noticeable. Don’t try to do too many things at once. Keep it clean and simple.

9. There is no contact information on your website

If a visitor decides to use your services and is unable to find any contact information on your website, he or she will likely get frustrated and leave. You also need to make sure that the information listed on the page is correct. The “Contact Us” page of your website should always be just one click away, or your information should be at the bottom of every page.

10. You have too many ads on your website

Your website should not have too many ads. Seeing flashy and noisy advertisements too often on the website will frustrate your visitors and make you lose business. While they can conveniently be placed in the sidebars, too many ads should not be placed in between the content where they can annoy your visitors.

11. Your website is not mobile-friendly

According to Statista, more than half of the global web traffic comes from mobile devices. That’s why websites need to be mobile friendly and mobile responsive. If your website is not responsive, it would look extremely cluttered and unorganized on the mobile and tablet. It would result in a bad UX/UI experience for the user which you lead to you losing out on potential leads & revenue.

12. Your website has a poor readability score

Always check the readability of the content you post on your website. You might have a lot of great information on your site, but if visitors have trouble reading it, it won’t help you reach your marketing goals. Ensure that there is plenty of contrast between the background color and text color. Also, the fonts that you use on the website should be easy to read.

Final thoughts

To ensure that you avoid common website mistakes, the services of a professional Web Design company should be employed. Modern consumers have become more demanding and don’t settle for less. That’s why you need to provide them with a pleasant and engaging online experience.

10 Effective Web Design Tips to Reduce Your Bounce Rate

Have you been wondering why visitors are not spending much time on your website? Do you get consistent website traffic but struggle to convert the visitors into customers? A high bounce rate is one of the most significant conversion killers.

Bounce Rate is basically the percentage of visitors who enter the site and then leave before converting. Your website should be appealing and engaging. Only then will the visitors stay long enough on it and take the actions you want them to take.

Having a poorly designed website causes businesses to lose potential customers which has a negative impact on their bottom-line. Listed below are the 10 effective Web Design tips to improve the bounce rate of a website.

1. Optimize Your Site For Conversions

Conversion optimization or Conversion Rate Optimization (CRO) is simply a process of increasing the percentage of visitors who take some desired action when they visit your website. For conversion optimization, you first have to know what to optimize and who to optimize it for. You should start thinking of CRO when your website starts attracting visitors consistently.

There are a lot of best practices out there but it is you who has to figure out what your customers respond to and what drives results for your business. Check out this video to know about the 5 Steps for Conversion Optimization.

2. Use a visual hierarchy.

One of the most important principles behind good website design is Visual Hierarchy. Visual Hierarchy is the order in which the human eye perceives the information that is displayed. Basically, Visual Hierarchy describes which elements capture the user’s attention and draw their eyes most.

There is no “correct” way to build a concrete hierarchy. To stay on top of the game, web designers must invent new and unique methods.

3. Include social share buttons.

The content you post on your website should always have social share buttons allowing readers to easily share the content on social media without having to leave your website. This helps you with brand awareness without contributing to the bounce rate. The more links you have on social media, the easier it will be for people to come to your site.

4. Use colors and fonts effectively.

People can’t read what they cant see. Always use colors on your websites that are in contrast with the background. Make sure that the colors you are using make sense together and complement each other.

Similarly, Fonts can play a significant role in the appearance of your website. Too many different fonts can confuse the reader. When we talk about Web Designing, it is recommended to use Sans Serif fonts since they are easy to read. Serif fonts may be fun and more ornamental, but they should be used only for headlines or branding,

5. Use Eye-catching Images and Infographics

Using too many images on a website can be overwhelming and can distract people. We recommend you to invest in high-quality product photos for your website in the long run. Low-resolution images on a website can ruin the chances of gaining customers. It is better to use a few high-quality images on the website rather than loading it up with low-quality images.

Also, organizing your website information onto attractive Infographics can make your website captivating.

6. Include testimonials or reviews.

“If people like you they will listen to you, but if they trust you, they will do business with you.” – Zig Ziglar

The quickest and most effective way to build people’s trust in your brand is to include authentic and honest reviews or testimonials from your current or previous customers on your website.

According to research by Spiegel Research Center, Nearly 95% of shoppers read online reviews before making a purchase. To keep your visitors on your website and to build trust, always include testimonials and reviews on pages that are easy to find and navigate.

7. Add a blog.

If your website does not have a Blog, you should strongly consider having one. Blogs not only boost your opportunities, but they can also help in improving your bounce rates. You need to make sure that the content on your blog is relevant to the visitors and your target audience and should provide some value to them. Blogs can also be easily shared on social media, boosting your chances of increasing website traffic.

8. Simplify navigation.

A complicated navigation system often makes visitors flee from the website. Ensure that the navigational aspects of your website like the main menu and search bar are easily noticeable. Don’t try to do too many things at once. Overwhelming users with too many choices can actually have the opposite impact of what you originally intended. They may become confused and decide to exit your website altogether.

Keep it clean and simple.

The most common website practice which is recommended is to keep the company logo visible in the top left corner of the page. The logo should be clickable and should redirect the user to the homepage. This helps the user to easily return to the homepage no matter where they end up on your site.

9. Make the layout responsive.

We mention this almost every time we talk about the best practices to be followed for a website. According to Statista, more than half of the global web traffic comes from mobile devices. That’s why websites need to be mobile friendly and mobile responsive. If your website is not responsive, it would look extremely cluttered and unorganized on the mobile and tablet. It would result in a bad UX/UI experience for the user which would, in turn, lead to the user leaving your website.

10. Testing and Ameliorating.

This goes without saying. The only way to check whether the changes you have made are working out or not is to test it out. As you test, some changes will work and some will not. You can try split testing or time comparison test. There are various models of testing that can help you determine which type of changes have a better chance of success.

Final thoughts

To ensure that you avoid common website mistakes, the services of a professional Website Design company should be employed. Modern consumers have become more demanding and don’t settle for less. That’s why you need to provide them with a pleasant and engaging online experience.

Ways to Digitize Your Business

Digitization – This word excites some people and scares others in the same way.

If you have a business, a brand, a network, surely you will have come across several digitization proposals.

And even if you know that digitization is needed to increase productivity and avoid falling behind competitors, you are still likely to have doubts about its effectiveness.

The term digitization indicates a process by which we try to transform interactions, communications, business functions, and business models into (more) digital models.

Enumerated below are advantages of digitization to help you understand why to choose to digitize your company, brand, or network.

1. Digital presence: Online digitization

This is almost certainly an excellent advantage. In fact, the presence on the Internet, through tools such as online stores, social networks, blogs, company pages, etc., multiplies the visibility of the company and sales channels.

Another aspect not to be overlooked when implementing this process is online positioning with the creation of ad hoc content for customers. Search engine optimization (SEO) is essential for online marketing: only in this way will your website be found on Google.

2. Digitization: New channels of contact with customers

Likewise, the digital presence not only opens up sales channels but also new ways of communicating with customers.

In fact, companies with a digital presence use e-mail, apps, and social networks to contact and keep customers informed and in the same way, customers have different ways to contact the company.

This is another way to increase sales and customer loyalty. But remember: don’t underestimate the importance of social media marketing. Being known on social networks allows you to have more clicks on the website, to rank among the top search engine results, and do you know what this means? More sales!

3. The customer is the heart of the universe if you digitize your company

Digitization involves putting the customer at the center of the business and, while this involves work and responsibility, it also offers significant advantages.

One of them is to find out their opinions. Contacts, such as those established in social networks or opinion polls and websites, facilitate the always important task of finding out what users think of your products or services.

It is true that sometimes it costs an effort and an economic investment, but acting wisely the result will be the progress of our service and our company.

4. Better decision making

Digitization goes hand in hand with data management. Data is knowledge and knowledge leads to better decisions.

The digitization of the business makes it possible to have continuous contact with the customer, and this allows you to get to know them better.

5. Improve efficiency and productivity with digitization

With digitization, you have more information, which allows you to make better decisions and also technological tools to facilitate your work.

Therefore, if used intelligently, the digitization of the business can lead to a significant increase in productivity and can reduce some costs.

In fact, technology has helped companies improve in these areas over the years

6. Encourage innovation

Digitization forces us to act. And once the movement starts, inertia will make it more difficult to stop.

The digitization of the business usually leads to innovation that allows it to be more aware of new trends and the possibilities offered by new technologies.

7. Digitizing your company will simplify communication and teamwork

Both through the alignment of objectives and the opening of new communication channels, the digitization of the business also improves internal communication.

This can be observed both through teamwork, which will be necessary to implement digitization measures and through basic choices such as the implementation of an internal chat.

8. Improve working conditions

The possibilities offered by digitization in a company cover many areas and one of these is the improvement of working conditions. New job options, such as flexible working hours or telecommuting, require the support of digitization in order to be carried out. Without this, it would be much more difficult, if not impossible.

And improving working conditions offers multiple benefits, not only for employees but also for the company. It helps reduce job turnover and increases talent retention. The new generations of workers (the so-called millennials) are demanding digitization in their work.

How to get started with digitization?

Digitization offers companies the opportunity to understand digital buyers, allowing them to connect with them and meet the expectations of multi-channel customer experience.

Here are three ways to help your business start digitization.

1. A flexible and fast IT environment

Having the right technology to empower digital strategies is critical in today’s business world. Curiously, just a couple of years ago, 45% of executives believed that their companies lacked all the technology needed to meet a successful digitization strategy. And, from what you see around, not much has changed in recent times.

Nonetheless, companies recognize the need to implement agile systems and 86% of organizations believe that cloud technology is critical to digitization.

The cloud allows companies to be fast, dynamic, and flexible – giving the organization the opportunity to test new projects that are inexpensive and low-risk – allowing you to use technology to meet customer demands more quickly.

By connecting cloud applications such as customer databases, CRM, business intelligence for Big Data analysis, web, and mobile apps more easily, it is possible to digitally record all contact points to create a 360-degree representation of the customer.

By using this data to cluster contacts based on personal data and behavior, you can get to know how, when and why customers buy; and you can, of course, use this data to offer an even better customer experience.

2. Personalized customer experiences

Today’s buyers want companies to consider them unique and special individuals, who know their personal preferences and know what they have bought in the past.

According to an Accenture study, 75% of customers admit that they are more likely to buy from a company that:

  • Recognizes them by their name
  • Knows the history of their purchases
  • Recommends the right products, based on their previous purchases or preferences expressed on some occasions

The good news is that consumers are not at all sorry that companies use the data they have to improve the shopping experience or brand relationship. But, to take advantage of this opportunity, you need to invest and dedicate yourself to the implementation of a project that endows the company with a CRM.

If your company doesn’t invest in CRM, then you can’t think of treating your customers as individuals. Without memorizing the history of how your organization (marketing, sales, and service) interacts with them, it is impossible to offer a unique and personalized experience.

3. A seamless multi-channel experience

Technology has enabled customers to get what they want, when they want and how they want it.

Most consumers now expect a response from customer service within one hour of opening a report or first contact. They also expect the same response times on weekends, exactly as on weekdays. This need for an immediate response (gratification) forces companies to remain open or accessible – and on-demand – 24 hours a day, 7 days a week.

That’s why, companies that can offer immediacy, service personalization, and continuous accessibility to their customers, will win the market challenges in the long run.

Consumers are not tied to a single channel. They shop online, share feedback via mobile app, and ask the support team questions on social networks.

The combination of all these interactions allows you to create a digital profile for each individual customer or potential customer, whenever a customer interacts with your business.

Final thoughts

Digitizing business is not always a simple process, but it can bring great benefits. Furthermore, the market acknowledges this and the company that fails to do so is likely to have problems maintaining its competitiveness.

A Complete Guide To Web Design

Getting started in web design? You have landed at the right address. This is a complete guide to Web Design which will help you learn everything needed to create a website so that you design your web presence to add value to your specific business and stand out from millions of other templates.

Web Design, in the simplest term, is the process of planning, conceptualizing, and arranging content intended to mark your business or individual presence on the Internet. In today’s world, we design has moved beyond just the websites to web apps, mobile apps, and user interface design. The latest web design focuses on making your website look appealing along with offering simplified user experience.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”- Milton Glaser

Web design is a compilation of several skill sets, including creating engaging content, designing visually appealing images and color schemes, optimization for search engines, optimization for conversions, branding and so much more.

Web design ideas

With this article, we aim to get you acquainted with strategies and approaches that will lead you to create a website with exceptional user experience.

1. Web Design Framework

It is the UI design framework or wireframe of the website that speeds up the development of a web design process. Developers use frameworks to create beautiful and responsive designs. A framework, ideally, should:

  • Be an open-source
  • Be customizable as per the project need
  • Work on all browsers
  • Enhance all HTML elements
2. Information Architecture

Organizing the information that you intend to put on your website in an organized manner is called Information Architecture. The need for a full-proof IA exists to help users to navigate a complex set of information. While developing IA, one has to keep a tab on everything, right from creating the user journey to future-proofing the process.

To put it simply, IA is the “art and science of organizing and labeling data including websites, intranets, online communities, software, books and other mediums of information, to support usability”.

3. Web Navigation

A website’s conversions, sales, and bounce rates heavily rely upon the navigation and its ease. Creating, clear, hierarchical website navigation that leads your visitors to find what they want instantly increases your web visit rates, thereby improving your SEO rankings too.

FACT: Industry experts believe that “an ideal website navigation structure should allow someone to land on any page on your site and find what they need within 3 clicks.”

It’s imperative to link all the menus and buttons on a website with the navigational elements of your website. Internal and external links should have clear differences. Ensure that all internal links open in the same tab while external links can lead the user to a new window or tab.

While designing navigation, a developer needs to focus upon:

  1. 1. Choosing a pattern based on the user’s needs
  2. 2. Assigning priority levels to the navigation options
  3. 3. Giving visibility to the navigation
  4. 4. Enhance all HTML elements

Always double-check the functionality of the links added to your website. 404 errors or broken pages are a huge disappointment for the users.

4. Search Bar

With users getting picky with time, the value of the search bar has become unparalleled. Some users to your website might visit it looking for a particular piece of info, product, or images. They just type the query in the search bar and voila they get what they are looking for. While designing a search box, one must remember to:

  • Place the search bar at a visible spot
  • Check the size of the input box: shouldn’t be too big or too small
  • Add a search box on every page
5. Content Strategy

Defining a content strategy aligned with your web presence goals is perhaps the most important part of web designing. We’ve all heard “content is king” over and over again. Content is a mix of visuals and text matter that the user sees on a website. Sharing common grounds with user experience (UX), interface design, web development, SEO, content marketing, public relations, and traditional “offline” marketing, content can make or break your objectives.

An effective content strategy needs to be mission-specific, relevant, comprehensive, and adaptable. Videos, blog posts, social media messages, podcasts, press releases, white papers, etc. are a part of a content strategy and must sync with your web goals.

6. Visual Elements

The most crucial component of web design is the visual appeal it brings to the forefront. Just like the real world, first impressions are critical even in the virtual world, so you would prefer to woo your audience the moment your page loads. This simply means that your design should be simple, familiar, intuitive, clean, and accessible. Using ample whitespace (or padding and margins) to give the elements of your site room to breathe, and grid-based designs to bring an organized, structured look to your website can. Of course, strong photography and graphics provide comprehensive information to your text but ensure that the images complement each other and go with your business branding.

Choosing a centralized color scheme for your website is also an integral part of web design. Most web-design beginners start with creating brand-specific color palettes as it’s this element that forms opinions for your website in your visitor’s brains.

Most people don’t know this and often choose to even notice the power of typography and fonts. When designing a website, it’s imperative to choose easy-to-read font pairings that complement the design.

The world has come leaps and bounds in the field typeface options. Typographs are now crafted for specific screens and designed to enhance legibility. Just as printed fonts trick the eye to increase legibility, like ink traps, good web fonts will do the same. Designers can now take a break from Times New Roman and get access to typefaces that are web-safe and accessible. Google Fonts, Font Library, are a few that offer easy integration and a wide range of choices.

The most powerful visual element today is the video. Businesses that aren’t transitioning from text and images to videos will be left behind as an underperformer.

The attention span of web users has gone down and videos are a safe haven for websites as these allow visitors to consume more content within a short timeframe. Videos engage more traffic than the static text of images, so creating more interactive and visual content is essential.

Conclusion

Web design is nothing less than wizardry, especially for beginners. Although neophytes can usually recognize good designs over bad, contriving the perfect magic potion from scratch rarely happens.

As web designers drudge over complex instruments, sophisticated tools, and the ever-tedious conversions between RGB colors and hex codes, they all hope to find the whimsical combination that creates the perfect balance between innovative creativity and business prowess.

How Popular Is Magento In 2020?

Magento, since its launch in 2008, has successfully made a name as one of the most reliable and highly flexible CMS platform preferred by leading e-commerce websites. The sophisticated framework of the platform offers its users the perfect blend of scalability, flexibility, and extensibility.

Magento, according to the latest reports, has acquired close to 12% online seller market with its open-source functionality and super customizable services. This article is a read on why Magento continues to maintain its mounting popularity in 2020.

As already mentioned, Magento has occupied a significant chunk of the market by offering unmatched flexibility and a superlative degree of customization. It also offers alluring features, such as SEO-dedicated modules, email lists, CMS for static pages, multi-store facility, multi-tier pricing, private sales, and the list goes on. That’s why 1% of global websites choose Magento as their relied partner. Imagine 1% of 15 billion websites!

The user-friendly interface, smooth integration with 3rd party software, highly-responsive design make it a go-to choice for e-commerce players. What adds to the platform’s demand is also the fact that with its multiple deployment choices, it lets e-commerce shoppers have an unparalleled delightful & engaging shopping experience.

Magento, as an open-source e-commerce platform benefits its users with rich features, such as maximum flexibility to manage content, looks, and functionality of their e-commerce store. Magento is the ultimate e-commerce solution with an authoritative blend of extremely scalable design and a wide-ranging support network.

According to the internet Retailer 1000, Magento has held Number 1 rank for four years in a row. It’s primarily because the platform enables e-businesses to address the changing needs of the market effectively. Also, according to Magento.com, Magento holds 14% of the B2B market share. The website also indicates that it handles over $155 billion transactions every year.

With its latest version, Magento 2, the CMS platform intends to increase its market share and reach out to the unexplored regions.

Magento as a platform offers unlimited free and ready-made themes to e-commerce players. It helps you in creating your own design and integrating it with the Magento CMS. The visually-appealing template developed on the software will work perfectly across work across all devices such as laptops, desktops, tablets and even mobile phones which are known as a fully-responsive theme. Thus it increases a business’s efficiency.

Magento Development lets you spread your business across the world. With multiple languages and currency enabled tech, it helps you serve a global customer base. It also enables users to upload unlimited products/categories within your E-commerce store.

A lot of e-com startups opt for Magento as their CMS platform because it gives them ample features almost free. Honestly, the free version may not have all of the features, yet it definitely lets you run a whole e-commerce store without any glitch. Being an open-source platform, it lets the user customize the website as per their business need. Integrated with world-class technicalities and being free to use and customize it around your business make Magento a winner.

Here are a few reasons why Magento is popular in 2020.

1. Flexible Navigation Option

Magento offers real great-looking, easy-to-use navigation menus that deliver a rich customer experience. Further, the software lets users customize their icons and images to enhance the visual appeal of the website to leave a lasting effect on the consumers.

2. Creating Simple & Configurable Products

Magento’s configurable product feature, users can help their online visitors in creating virtual samples. This in turn brings more web traffic, benefiting e-business.

3. Fast & Scalable Solution

The prime reason behind Magento’s huge popularity is the ease and fast response time. There is no e-com platform that can do better than Magento. The high-end caching technology on which the platform works helps reduce the page load time, improving the domain value. Not only this CMS offers a perfect online shopping destination for SMEs but is also equipped to handle large business pressure.

4. Excellent Default Response

As Magento incorporates HTML5, it automatically gives your online store not only an enhanced visual appeal but also an increased response rate, no matter what the device is- desktop, laptop, tablet or smartphone.

5. Supports Multiple Website Stores

Most web platforms limit you to have only one store per account. With Magento, you can set up multiple stores that can be managed by a single admin, gaining access to stores’ inventory, orders, billing, and customer information simultaneously.

For the last 12 years, Magento has wooed users universally with its unmatched features. With a rise in the number of users going digital with their shopping routines, sellers & businesses have relied on Magento as it comes across as a reliable e-commerce platform.

Magento remains to stand as a winner clear winner amongst a lot of shop owners, e-commerce developers, merchants, and everyone who is looking forward to developing their e-commerce trade. We trust with this blog you have got an idea of why it stays a top choice for limitless e-businesses and why its latest version Magento 2 makes things better while you take a step closer to creating your online store.

The open-source Magento community brings millions of contributors on a single platform who innovate new tools to offer the avant-garde technologies that help even the simplest of businesses to grow by leaps and bounds.

If you need help with setting up an e-business or are planning to upgrade to Magento, you can always rely on https://www.dothdigital.com/.

How to Incorporate Local SEO Benefits to Your Site

With the constant change in website designing, online marketing, and traffic patterns of your website, it has become crucial for local business owners to optimize their corporations and sites to accommodate the requirements of local SEO in Toronto. A major constituent of this type of optimization and marketing revolves around promoting your brand products and services to the consumers and business owners that operate on a regional level.

The following are a few methods you can incorporate in your SEO-based reach to your potential consumers:

1. Customize your website design

The first aspect that any consumer or a future client notice about any corporation is their online presence and how they have modified it to best suit the needs of the customers. In such a situation, the first place your customers will look at is your website design.

A website controls your e-commerce needs, your corporate or industry-specific clients and even helps you build relationships with your consumers. A reliable website establishes brand loyalty between the consumer and the supplier.

Your website should not only be appreciative but also convenient and functional for the users. An average person is likely to remember a particular website only when it was easy for him to use, navigate through, and provided a rich personal experience for him.

There are a few advisable tips of a digital agency in Toronto to achieve an attractive website
  • Ensure it does not take too long to load, no matter what the device.
  • Use fonts that are easy for an average person to skim through.
  • Do not over-hype on the information provided; convey only what is needed.

2. Optimize for voice search

Voice search is a feature that has gained popularity over the years. Several customers now prefer to voice out their questions and concerns rather than taking it up over an email conversation or a direct call. Moreover, many also prefer a voice search option over a text conversation with a bot or even a website assistant.

When using a voice search option, it is also recommended to keep the answers provided as concise as possible to only provide a specific piece of information that the customer has asked for. It is also to be noted that voice search is a feature that accommodates a conversational tone between the customer and the bot as quotations can vary from inquiring about the products to answering questions related to the company.

3. Experiment with web innovation

When a customer approaches a company’s website for web design in Toronto, they expect an interaction that is convenient, functional, and creative. For this to happen, your digital strategy towards your website and the customers alike must coincide with each other to keep the customer’s needs in priority.

The programming and the technological expertise that one needs to achieve this must also stand the test of time.

A few ways to make your website a convenient platform for customers are
  • Use of various kinds of multimedia, such as images, audio, and videos.
  • Covering user-friendly content and presenting it on the website in a crisp manner.
  • Incorporating an online payment system that shall include various methods of payment.
  • Focusing on customer relationship management (CRM)

4. Join the mobile revolution

It has been established how significant a role having an adequate online presence can play in diversifying your business into various markets. Similarly, the mobile revolution has also attracted the mind of an average consumer. As significant a role your website can play in the e-commerce setup, so does having an influential clientele based on your application.

Having an app on all kinds of platforms, such as Android, Windows or iPhone can revolutionize your business for you. It can help you in reaching across a wider client base, provide a strong base for your organization to build its online presence on, and most importantly help you in establishing your brand name among several other competitors.

Having an app provides you the flexibility of your users supplying you with good reviews which can ultimately attract a wider client base.

5. Create a Google My Business account

Google has undoubtedly become the one-stop solution for all needs of any user. Whether they want to search services covenant to them based on their needs, or order products that are satisfying and reasonable, the first platform any potential consumer approaches is Google. Thus, it also portrays a critical role in diverting traffic to your website, when providing results for any search by a consumer.

To gain visibility in Google Search results, or rank yourself on a higher listing of Google Maps, the foremost priority should be to optimize your business account on Google itself. However, to gain a higher listing, the first step is to create an impressive Google Business account.

The information you provide can assist you in outsourcing your reach to platforms like Google Maps, Google Search Local results, and Google Search Knowledge Panel.

The following is a checklist you should ensure to undergo proper optimization of your business profile.
  • Most importantly, verify your business and its ownership when creating a Google My Business account.
  • You must provide information that is updated and relevant for the customers.
  • Include various key pieces of information such as- your logo, your working hours, payment methods, precise and authentic information about your product or service.
  • A provision where your customers can leave reviews must be available.
  • There must be a proper discourse for any unsatisfactory reviews.
  • Publishing posts to announce any upcoming discount offers, services or updates can get your Google dashboard running easily.

6. Focus on content-based SEO

A proven and tested way of increasing the traffic on your website and attracting potential clientele is by approaching local issues to grab the attention. Any local consumers always relate directly to an issue that concerts them individually. For any business owner, they must achieve a steadfast customer base in and around their location, before moving onto other potential clients at a larger physical distance.

Whether your is a business that provides consultation services, manufactured goods, and products, or business and social services, there will always be issues underlining your area of expertise which you can focus on to attract clients.

Some strategies to achieve this are
  • Creating blog posts and other marketing content for coverage of local news, events, or stories.
  • Addressing local concerns that revolve around your business and potential markets.
  • Include various key pieces of information such as- your logo, your working hours, payment methods, precise and authentic information about your product or service.
  • You can also reach a wider audience by supporting local charities and fund organizations.

7. Utilize the function of Location Pages

It is not uncommon for business owners to expand their reach into various physical locations at once. For instance, it could be a chain of a company providing specific goods or services which has diversified its locations into various physical regions.

In such a case, it is inadvisable to have a common webpage for providing information about all the locations or branches your offices are set in. to avoid this circumstance, the function of Location Pages comes of assistance where you can provide a separate webpage for every location in a common website.

However, you must create distinctive content and design for all the webpages to avoid monotony in your website if a customer wishes to cover them all.

Certain information must be provided on all the webpages, which can be covered in the “About-Us” section, such as- working hours, reliable credentials, and contact information, descriptions for each webpage, promotion tactics, and a convenient location of your business that can be reached through Google Maps.

8. Get in on Online Business Directories

Managing your SEO optimization is all about creating an impressive online presence that makes the customer trust you and consider you a reliable provider. In such a scenario, Online Business Directories play a huge role in emphasizing and promoting your online presence.

Websites such as Yelp, Foursquare, MapQuest, and YellowPages are a few online directories that can boost your visibility with potential clients, increase your SEO reach and also assist you in getting satisfactory reviews for your corporation.

The information that you can provide to serve as your company listing includes- business name, address, and relevant contact information. It’s also crucial to provide a link to the website of your business along with an adequate description of what your business does.

9. Offer adequate information on your webpage

The first impression that falls upon any customer is how you customize your webpage. If your website accommodates several web pages at once, it is advised to be very selective about the information you put out for the potential clientele to see.

In a situation of having several products or services, what you can do is assign an individual web page to cover a single category. This way you would not be providing too much information and it would also be convenient for the users to access.

This strategy can also be used in the case of having several locations for your organizations, instead of listing out distinguished products and services.

By optimizing your local SEO needs, you can get your corporation to compete on a much larger scale with other larger national brands. Local SEO helps your website in guiding the nearby traffic to your site, by using certain keywords or other well-proven methods.