Landing page- An effective Marketing Tool

A landing page is a page which has a discrete identity, separate from the main website it is attached to. It receives traffic independently and is designed for a specific marketing cause. A landing page makes the visitor focus entirely on the action/product. The user directly reaches the page without having to surf the intermediate pages. This reduces his search time and also gives a boost to the SEO rankings of the page.

How do landing pages work?

There are a number of marketing arsenals that lead you to a landing page. Emails, referral traffic, direct traffic, and blogs are some great channels that can directly lead the visitor to a landing page. You could directly share the links of your landing pages in various marketing channels. The visitor can directly land on the page, get appropriate information and leave. There is no fear of getting lost in the vast amount of data available online.

Reasons of using a landing page:

Generates leads – A landing page enables the visitor to find the exact information he is looking for. This mechanism helps in generating better leads. The sales team can further pursue the leads to convert to effective sales.

A defined area for offers – The marketing offers and discounts that are offered by any website get totally lost in the numerous pages. If these offers are specified on the landing pages, the visitors can access them easily and take full advantage of the marketing deals.

Informs you about your marketing campaign success rate – The landing page carries a single motive. So, the team can track all the leads on this page more effectively. Moreover, the sales team can analyze the leads that are actually converted and can concentrate on that segment in future.

Useful for SEO, PPO, and CRO – Landing pages can be used as marketing tools and can be shared on social media and linked to PPC (pay-per-click) advertising. These landing pages are effective SEO tools and boost the rankings with every click. Landing pages play a very important role in convincing customers to make the final buying decision. The conversion is not guaranteed, but landing pages are an important tool for CRO (conversion-rate-optimization).

Important components of a landing page:

Some of the Content Marketing for a website is blogs, videos, and images. These should be used in the landing pages to convey information more effectively.

The Title – The headline/title should be clear and concise stating the purpose of the page and informing the users about all the offers it is giving away.

Keywords – Keywords are extremely important as they form an important tool in SEO. It is an inbound marketing content which should appear at the key places on the landing page.

Social media shares – These buttons enable the user to share the landing page on social networks like Twitter, Facebook, and LinkedIn. This increases the viewership of the landing page.

Lead/ offer/ conversion form – This is a crucial part of the landing page. It is here that the visitors avail offer and convert to sales leads.

Images, videos, and blogs – Landing pages can inform the users about the products or services they are offering through images, videos or interesting blogs. These should be visually appealing and grasp the attention of visitors in just 8 seconds.

Therefore instead of directing the clicks to the homepage of the company, it should be directed to the landing page. This is the page where the user conveniently gets all the details he is looking for. The chances of these leads converting to sales are very high.

WordPress Website Development Worth a Shot?

Powering more than 26% of websites across the globe, WordPress Website development stands as a top choice for small to medium sized businesses. With its simple yet powerful interface, maintaining a WordPress site is now easier than ever. In case you’re wondering whether you should use it or are looking for ways to pep up your existing WordPress platform, here are some pointers to help you out.

Why Should You get A WordPress Site?

Here are some of the top reasons why you should get a WordPress site.

It is Free of Cost :

It is Free of Cost : One of the biggest benefits of using WordPress platforms is the fact that it doesn’t cost you anything. Yes, you can build your website on WordPress for free, and the CMS won’t even charge you a penny. This money can be conveniently used for powering WordPress website design and development that’ll deck up your site and grab more attention of potential users. Since this platform is also open source, you can also tweak the codes for changing its functionality and interface.

Easy to Operate : Yes, you can practically start using your WordPress website from the moment you get it installed. The process doesn’t involve any configuration. You will, however, need to customize themes and the plug-ins. While this job is quite simple, you can always choose a professional web development company to get the design sorted on your behalf. Usually, most of the features of this platform will come with your installation. The site is automatically integrated to social media feeds and comments. So, since it is easy to manage for newbies, WordPress is s good choice for small and medium sized businesses.

SEO Friendly : Yet another major benefit of WordPress is the fact that it is search engine friendly. Leading search engine portals like Google and Bing usually rank WordPress powered websites higher than the other counterparts. This is usually because the CMS framework of WordPress makes it simpler for the search engine spiders to access and crawl the site. In 2009 itself, Matt Cutts from Google publicly endorsed WordPress.

Completely Safe : Unlike other leading content management systems, WordPress is completely safe to use. Being open source, the developers of this platform take stringent security measures for ensuring the trust of users. The in-house team of WordPress website development consistently update their CMS. They also tweak the plug-ins that are integrated on the site. So, in almost every case, using this platform is completely safe.

Customizable : One of the biggest highlights of WordPress is the fact that it comes with a range of highly customizable themes that are easy to handle and manage. The CMS itself has a range of existing themes. So, you can always explore your options to choose a theme that works best with your brand. Eventually, a good designer will help you to integrate that theme on your site.

How To Improve the Design of Your WordPress Site?

If you’re really looking to pep up your WordPress website, consider hiring a professional WordPress Design and Development Company. These platforms will look into your unique needs, thereby offering you just the kind of site you always wanted. The best part: maintaining your site and handling these new themes will be easier than ever! In case you’re still looking for design ideas, here’s what you can do.

Reduce the Size of the Images : One of the easiest ways to grab attention with your WordPress site’s theme is by reducing the size of the theme images. This will create a minimal yet lasting appeal on your site.

PHP Flush : By using PHP flush functions right next to your headers, you’d be able to conveniently boost the speed of your blog. In case you’re hesitant about doing this by yourself, consult a website designer to get the job done. Either way, it will enhance the appeal of your platform.

Update from Time To Time : The right updates won’t just ensure bug fixes, but they’ll also handle all functionality issues with ease. The best part: at times, they introduce a new set of features that completely transforms the look and feel of your site. So, always look out for the latest versions of themes and plugins and update them from time to time.

Bottom Line

Well, now that you know why WordPress website development is safe and why you should use it for powering your website, sign up for this CMS right away. Developing a WordPress and working on the subsequent designs is simple, easy and completely hassle-free.