Category: Blog

Things to Consider While Writing Email Newsletters and Get Maximum Traction

Even though a person receives at least 88 emails, daily email is still considered one of a company’s most effective marketing strategies. On average, 24% is the open rate for marketing email across different industries, and the average click-through rate is around 4%. You can expect four visits for every 100 emails you send. But that is not the case all the time. If the recipients are not reading or not being attracted to act upon, you are not going to see a lot of return on investment.

But you don’t have to worry because here you can get all the ideas about how to write an attractive Email newsletter for your target audience.

Only send a newsletter when you have something good to say

Several companies believe that a newsletter is something they need to create and distribute routinely, irrespective of what they do not need to say. The media houses do have such struggles – such as they are required to produce all of their content on a daily basis. However, here business plays a different role as they are supposed to publish content as per the airtime to fulfil the advertisers’ targets. If you follow this model, then you are most likely to lose out on subscribers. You must ensure you send emails only when you have something good to say.

Keep your emails simple and focused

You have to tell your subscribers the price of the company names and then share some new content. Are you after just tempting people with one offer? You should always choose one topic and stick to the same. You should only load your emails with so much content that the subscribers would have a lot of time to establish whether they have to read the entire or find out if they are interested. If you need to include extra topics, ensure that you do it after the main subject is over.

Write one excellent copy

Topic merits surely a mention because if you get poorly written email newsletters, you will not read them. Lousy copy, weather industry email or any other marketing element will turn off your target audience to a great extent. It looks unprofessional and says that if you do not carefully stop at the worst, it will damage the credibility and trust of the subscribers. If you are not a good copywriter, you must take a course to improve and hire somebody to do content for you.

Always write the copy consistently

Only some people would like to read 500 word emails irrespective of the quality of the writing. It means that you need to make the most of your ability to summarise your information and create clear calls to action to attract your target audience and find out more.

Punchlines is a must

We all know that the retention span of people today has really gone down. Hence, this is why it is important to incorporate punchlines. The shorter the lines the more impactful it will be for the readers, but at the same time, it should make sense and have a proper meaning attached to it.

You need to go easy on sales

Most of the emails you get from the brands will be about pushing offers down the throat. If it is genuinely an offer for something you are interested in. Unfortunately, that’s only sometimes the case. There is a time and place for pushing offers in emails, then. It would be best if you did it often, and your audience is going to suffer from tiredness.

Your target audience will start ignoring the offers and will not even read your emails ahead. Hence you need to come up with balanced sales-focused emails featuring educational content. Use the majority of the newsletters to promote your content which will help the subscribers, to reserve the sales emails for some amazing offers which you would be proud to announce.

It would be best if you allowed the subscribers to choose the type and frequency of the content you want. Customising the subscriber’s choices will decrease the email frequency irrelevant to the interest and increase the number of emails they would eventually like to read. Lastly, remember to invest in the design.

Conclusion

The quality of the copy does not play a crucial role in the design and needs to align with the content. Designing the email reads well and looks good is easier than ever. It would be best if you involved the designers in the newsletters. You don’t necessarily need to create an email, but you have to think about design.

Can SEO Help You Increase The Potential Of Your Business?

People today rely on search engines to help them discover anything and everything. It might be for shopping, locating any address, or looking for some educational courses, among other elements. It implies that potential clients are most likely looking out for similar products or services, irrespective of what the company is selling.

You will meet search engine optimization if you want to grab the attention of your clients and drive them to your website. You would have heard a million times that you need to use SEO if you are a start-up or even an established company. The world has gone through a lot of changes due to the pandemic. This has led to the rise of digital marketing scope in India and globally.

What do you need to know about search engine optimization?

The primary strategy of obtaining organic or unpaid traffic on the search engine result page is also known as optimization. It is an excellent method for increasing the website’s search engine rankings. You should make changes to the website so that the search engines can readily detect the type of information it contains.

They would crawl your website looking for words, document phrases, image structure, user-friendliness, and other things. It is all documented that when a user searches for anything, the search query is matched with the catalogue information, and the user is provided with excellent results. People are most likely to click on the link and visit the website if the website ranks higher in Google search results. You can use the contents to attract the same thing.

Reasons why SEO is important

Better visibility means making it simple for consumers to find out about your company, which is why you need to consider having SEO. You need to understand what people are looking for online, the answers they want, and the keywords they use. If you know everything about this, you can connect to people looking on the Internet for the solutions you offer.

Ways in which SEO will help your business potential grow

SEO produces maximum leads as compared to any other marketing strategy. You can get optimum tips if you have SEO in place.

You can rank by paying money

The best part about investing in SEO is that you don’t have to pay to rank on the search engine result pages. The search engine algorithms are only responsible for organic rankings. It means you must create a web page that the search engine thinks is worthy of being directed to web users. You don’t have to pay them for a high-value-providing web page at the top of the search results. This contrasts with the PPC advertisements, which mainly charge some money when people click through them.

People end up trusting organic

Results

Even though PPC advertisements appear above the organic search results, at least 67% of people look forward to clicking only on the organic results. You can see that people trust algorithms. No doubt they know that the advertisers are paying a lot of money for the top slot, and they choose to visit the pages on the search engines which are determined to be the best organically. People will trust you more, and you will get maximum traffic and unique benefits of SEO, provided you rank organically.

Can easily measure the SEO results

One of the best parts about SEO is that you can easily keep a tab on the matrices. You need to invest in SEO successfully. You don’t have to remain unaware you will understand how much it has helped your business evolve. Every element of SEO can be evaluated and worked on an even range. You can also use Google Analytics to find exactly where you are standing, how many people visit our website, and how long they stay.

Provide amazing user experience

User experience is one of the essential parts of SEO. If someone looks for the answer to a question, they want to know the solution instantly whenever they click on the listing. Google favours websites that give helpful information and accurate information. Suppose a person visits a slow website along with being spammed or pop-up advertising gives irrelevant content. In that case, Google considers the website a terrible experience and will end up ranking them in the low search engine result pages.

Conclusion

SEO promotes a great higher degree of brand recognition among potential customers. It concludes that it can help your business prosper, provided you use it well. SEO will help the website rank and be promoted for any search connected to your product or service if you apply it skilfully.

Essential Information to Know About Landing Pages

When you browse around the Internet, you visit various landing pages. A landing page can be a designated page where you would be taken to when you click on an ad. It can also be the page that follows a call-to-action option or serves as a homepage to any website. Irrespective of how you land on the landing page, the purpose is to encourage you to convert to a lead or a customer.

The landing pages are uniquely powerful elements of a company’s digital marketing strategy. However, if you want to design the best landing page, then you should look no further as you can connect with our team at Dot H Digital.

Basics about landing page

A landing page is ideally a website page that has a specific purpose and objective of the landing pages to convert the visitors to leads. Even though there are different types of landing pages, the intent of the aim is the same, to get maximum leads. The landing pages contain various lead forms that ask the visitors for their contact information in exchange for something of value, otherwise known as an offer.

Reasons you need a landing page

A landing page removes restrictions by removing navigation competing links and alternate options so you can capture the visitor’s undivided attention. Complete attention means you can guide your visitor where you would like them to go, that is, to your lead form. Landing pages are ideally designed to create conversions.

Landing pages best practices

1) Craft benefit-focused headline

For every ten users that visit your landing page, at least 7 of them are likely to bounce off the page, and to keep the number low; your visitors need to know what’s in it for them within seconds of arriving. Your headline is ideally the first thing people notice or read, so it must be clear and concise. It should communicate the value of your landing page and offer. We will help you craft a focused headline.

2) Choose an image

And images are compulsory, and they must represent your target audience. The main aim of the photos is to convey a feeling that should illustrate how your visitors will feel once they see the offer. But, of course, some images might work better than the others, so you always need to split test your options.

3) Write a great copy

When you choose us, we will not spend all the time crafting the perfect headline or finding the ideal image to fall flat when it comes to the words that will sell your call to action. Instead, we ensure that the copy is clear and concise and guides visitors to the action you want them to complete.

Compelling copy also speaks directly to the visitors by using you, and you’re to make them feel engaged.

4) Include the lead form

Our experts will ensure that we have a lead form on the landing page. Above the fold is added to the page, which means visitors do not have to scroll to get to the farm. That’s it in the view as soon as someone visits your page. It could be a form or anchor link to the farm. You need to design the form to scroll with the user as they move down the page.

5) Add a clear call to action

The call to action is ideally one of the most critical elements on your landing page. The CTA button needs to stand out, meaning it must be used colour contrasting with other elements on the page. We are clear on these terms, and we will use the same in an action verb that spells out for them, like submit, download or get it now.

6) Giveaway relevant offer

We will discuss this with you as you have to think about your landing page as part of your lead’s journey to the ultimate offer of your product or service. Your offer is something you gave in exchange for your lead’s personal information. Therefore, we will ensure that the offer is compelling enough for the visitor to provide their contact info relevant to your business.

7) Ask for what you need

Companies often want to gather as many details as possible about the lead but how much you ask for depends on different factors. You need to ask for acetal info as you need in the lead form to create a low barrier to entry. To nurture a lead, all you need is the name and the email address of the visitor.

8) Make the page responsive

At Dot H Digital, we will ensure that the landing page, like any other page, is responsive to accommodate the viewing experience. It would be best if you give your visitors every possible opportunity to convert no matter how they view your page. We will help you use different tools that make it easy to create mobile-optimized landing pages.

Hence when you choose Dot H Digital, you can learn everything about landing pages.

E-commerce Matrices That You Should Be Tracking Right Now

Today with the whole transformation from the offline to online, there is immense presence of E-commerce. Since the usage of web searches by the customers has gone up to 78%, companies are looking forward to optimize their E-commerce stores in the most hassle-free manner.

E-commerce mate rises are a perfect blend of actions and information around e-commerce. They keep a tab on the consumers who make the purchases from the website, the amount they are selling out and the number of visits your website receives every day or every week, and the search terms that the visitors use to locate your website.

E-commerce matrices are generally used to determine if the website is competitive with other products supplied by other websites in the industry and how well it is performing in the given industry. You can enhance the proportion of the target audience who become you’re paying customers by improving the number of visitors to your website and the revenue you generate from that website traffic.

Why do you need to keep a close tab on the e-commerce matrices?

Keeping a tab on the e-commerce matrices is essential for any business that looks forward to thriving in the industry because it allows you to keep an account of the performance. You can change the website if you think the performance is not up to the mark. Other marketers use matrices to provide information like conversion rate and average order size.

It is important because that could be used while developing and testing different products or services. It will help you understand the best versions of a particular product to grow so that you can enhance sales.

Online marketers can also improve the ability to understand the matrices by using different tools like conversion rate and average order size that helps in determining how well the website is doing regarding sales. Matrices can be pretty valuable for marketing to understand the performance of various campaigns.

They can also analyse when the current or new drive should be taken over and why the e-commerce team. Above all, it helps you learn more about the business and how to improve it.

E-commerce Matrices you need to be aware of

Sales conversion rate

The proportion of visitors to the online store or website to complete the purchase is known as the e-commerce sales conversion rate. Even if we are not listing them in any specific order, you should always understand some of the most critical indicators to pay attention to is the conversion rate. The conversion rate includes the number of purchases divided by the number of sessions into 100.

Average order value

The average order value of online stores allows you to understand how much a typical customer spends there. You can use the formula, which includes total revenue divided by the total number of orders.

Customer lifetime value

Customer lifetime value calculates the amount you make from the average customer throughout your relationship. In simple terms, what is the total amount of money your company can make from a single client throughout your engagement, and it should not be the entire life span? Your customer lifetime value is essential for your eCommerce website development because it works like a guide for how much you can spend on customer acquisition and how far you must go to retain them.

Customer acquisition expenses:

Even though expanding your customer basis is crucial, it only accounts for half of that solution. The customer acquisition cost includes everything from marketing and sales to the expenses. Hence, having a metrics set up for these costs is very essential.

Shopping cart abandonment rate

No matter how superior your products are or how great your conversion rate is, some customers would still be able to complete the transaction. Shopping cart abandonment is mainly the practice of clients adding things to do online shopping carts but not proceeding through the way of checkout, which means they ignore the purchases.

Email click-through rate

you have to keep a tab on how many responses are included in every email call to action. The click-through rate consists of the proportion of emails that get at least one click, and the email campaign is the frequency of that email clicks.

Bounce rate

You have to be aware that the matrices are known as bounce rates. The percentage of website visitors just leave after reading one page. It is also related closely to the abandonment of the cart.

Managing an eCommerce business profitably requires different processes like branding, marketing, customer care, and supplier management. You can achieve all these goals by using the e-commerce matrices listed here to understand which techniques work for you and which need extra attention.

The Future Of Digital Marketing

Most daily errands can now be completed from the comfort of home. It is no surprise that anyone can now buy clothing and food on their computer or smartphone. A growing number of people are also turning to online medical consultations and individual classes. As a result, current marketing is heavily influenced by social media, data clouds, and artificial intelligence, which makes it no surprise. Is there a bright future for digital advertising? Here are the facts concerning the future of digital marketing.

The Future of Digital Marketing

1. Marketing based on artificial intelligence

Artificial Intelligence (AI) is the creation of machines capable of mimicking human thought and action. When it comes to marketing and the digital sector, computer science is poised to change everything. When users consider all of the benefits that AI may bring to marketing, it’s not surprising that this trend is on the rise. When it comes to artificial intelligence, there’s been a 270 percent increase since 2012. AI-powered solutions will allow marketing teams to automate some cognitive tasks. They’ll be able to spot current trends and foresee new ones, which will help them execute their marketing plans more effectively.

2. Virtual Reality

There is no such thing as virtual reality marketing. In 2018, 78 percent of people were already familiar with virtual reality technologies. That number has been steadily rising over the past five years. A growing number of firms are using virtual reality (VR) to market their products and services. The virtual reality features of social networking apps like Instagram are used by certain people, while others create their apps. Regardless of the approach, virtual reality marketing offers new (and possibly less expensive) ways to engage with clients and create awareness of a company. Several companies, including Sephora and Ikea, have pioneered using 3D models to simulate the appearance of their items in real life.

3. Voice Search Marketing (VSM)

In the last several years, voice search has dominated digital marketing. Because it allows users to speak into their gadgets rather than type keywords into a search query, many people find it beneficial. Speech recognition on gadgets has also improved in terms of accuracy and sophistication. This year’s advent of virtual assistants like Amazon’s Alexa, Google Assistant, and Siri has marked a significant technological advancement in the field of voice recognition. Brands are adopting voice search into their digital strategy, and it appears that the function will become a significant part of digital marketing within the next few years.

4. Data-Driven Marketing

Marketing has evolved over time. There’s no more place for quick judgements and naïve faith in the outcome. The latest trend is data-driven decision-making. Using the right data, sophisticated marketers may pinpoint their target audience’s online habits in real-time to determine the most efficient marketing channels. Data-driven marketing initiatives can be targeted. Due to the availability of data and analytics technologies, data-driven marketing is a top digital marketing trend.

5. Management of the customer experience

Customers don’t see digital channels in the same light as marketers do. They easily switch between several digital platforms to provide a smooth experience for their customers. A digital customer experience strategy should incorporate many channels that work toward the same goal: making the consumer happy throughout the entire experience. With an omnichannel digital customer care strategy, people can meet their customers’ demands for convenience, comfort, and speed across a wide range of digital platforms. Its future success will depend on whether it can successfully deliver and tailor these experiences.

6. Analytics of Data

For the first time in history, it has never been easier for business owners to see, analyze, and use their data to promote their brands. Businesses can use data analytics technologies to gain an advantage over their rivals in the digital market. An essential aspect of digital marketing is analytics because it aids organizations in building a data-driven marketing strategy.

Marketers must know where their money goes and how much it returns. AI and data science are changing how marketers do their work in the future of analytics, whether it’s likes, shares, or conversions.

7. Machine Learning

Machine Learning, on the other hand, collects data from the past and applies it to tasks on its own rather than mimicking human intelligence. Machine Learning is increasingly dominating discussions concerning the future of digital marketing. Despite its immaturity, the technology is having a significant impact on the sector. Machines can quickly and efficiently analyze vast amounts of data without human error. It is possible for a machine to better recognize trends and patterns from data than a human can. Several industry experts are now developing machine learning solutions to help them give better results to their consumers and clients. As a result, machine learning is critical for digital marketing’s long-term success.

Conclusion

Everyone should realize that digital marketing’s future is bright, and there’s no stopping it. Experts in digital marketing are bolstering their capabilities and patching up the gaps in the system. Every day, digital marketing specialists are working on expanding the future of digital marketing by using the most effective and most up-to-date promotional techniques.

Everything about Google Broad Core Update May 2022

Core updates occur regularly throughout the year and are significant revisions to an organization’s overall ranking system. The main goal of these updates is to make search results more relevant and helpful to everyone. Websites may experience noticeable changes as a result of core updates. Many SEO experts were perplexed when Google announced a significant shift in its core algorithm.

Previously, Good Signals helped brands and organizations navigate the rollouts of previous core updates with their core update guide and worked with them to recover from any resulting rankings drops.

Broad Core Update: What is it?

Every four to six months, Google’s broad core algorithm updates bring a period of volatile SERPs (search engine results pages). But what are they exactly?

Google is constantly updating its entire search algorithm with broad core updates. It doesn’t matter if people are from a particular country, language, or region; this is universal. Core updates are changes to improve search overall and keep pace with the changing nature of the web,” Google explains in a statement. It’s possible, but not likely, that these updates will significantly impact the performance of individual websites.

Knowing when these important updates are going to take place will help everyone to understand better why their analytics might suddenly show some unexpected changes in rankings.

Contrary to popular belief, there are no other types of Google updates. For example, the March 2022 Product Algorithm Update and the Page Experience Update for Desktop were released in March of this year.

For What Purpose Do Google Updates Occur?

Every broad core update moves Google closer to its goal of “organizing the world’s information and making it universally accessible and useful.”. The official mission statement of Google reads as follows. Google is attempting to level the playing field by boosting the rankings of sites that deserve to be seen with these updates.

This is because it is for those who are truly exceptional. Of course, this means that some websites and brands will have to drop for others to rise due to the nature of rankings. Neither has anyone done anything wrong, nor is Google punishing them. Simply put, it means that another website provides a more comprehensive response to a specific keyword query than theirs does at the moment.

If their rankings drop due to a core update, they haven’t done anything wrong and haven’t violated any webmaster guidelines, just in case.

Updates from Google aren’t necessarily a cause for concern but rather an opportunity.

Broad Core Update Effect on Websites

Some webmasters have decreased their search engine rankings, while others have significantly increased. As a result, the effects were not felt equally by all.

Keyword stuffers and low-quality content creators have seen their rankings plummet. Google has punished people who ranked even though their content was full of spam.

The top search results can only be found on websites with high-quality content and thoughtful internal linking.

It is hoped that Google will continue to improve its search results, regardless of the website’s authority. Low-quality content websites have fallen in search engine rankings.

After a Broad Core Algorithm Update, How to Recover

Many websites’ rankings were affected by the Broad core algorithm updates. Despite the attention paid to medical websites, Google’s broad core algorithm updates affected far more than just health-related websites, particularly in August 2018. Some people benefit from Google’s algorithm updates, while others lose out. Another site’s ranking decreases due to a rise in its ranking. There is no winner in the SEO game, and there never will be.

Google recommends that users produce high-quality content to get a high search engine ranking. Even though this message is frustrating for anyone in SEO looking for real insights, Google has provided many ideas and guidance over the years about how to create high-quality websites and content. Google’s message is: Producing high-quality content regularly is essential. The rankings will rise and improve if anyone else does that.

What Steps Should Be Taken If Rankings Drop Following Updates?

The next step is to gather intel (helpful information related to interest) on the pages ranking where their previous website was. Search Engine Optimization (SEO) experts can use this information to find positive links or connections between higher-ranking and lower-ranking pages. When analyzing the technical aspects of a website, don’t get bogged down in the nitty-gritty.

Google’s goal is to provide users with the most relevant results when they search. When it comes to rankings, relevance always has the upper hand. Once the core algorithm update deems their content appropriate, they should take a closer look at it. They will have a clearer picture of what they must do in the future.

Focus on delivering:

  • It’s essential to understand the motivations of users.
  • High-quality material.
  • Streamlined layout.
  • Following Google’s policies.

Previous Updates:

The first significant update to the core was released in 2018 and covered a wide range of changes. Even at that time, it was made clear that websites could not fix anything. For the past few years, core updates have typically sparked speculation on the internet.

Several major core updates have been released, each with a distinctly different size and scope. The November 2021 core update was the most recent, but there had been back-to-back updates in June and July before that. In 2020, there will be three major revisions: in December, May, and January.

What Happened in the Past Broad Core Updates?

The last update was in November 2021. However, the June/July 2021 update is the most significant in terms of its impact on the website.

To make it more manageable for users, Google decided to split the rollout into two parts, launching the first part in June and then the second part in July. This was the first in a long time.

In the wake of Google Search’s broad core update in June/July 2021, data analysts noticed a significant amount of volatility in the performance of many websites.

Conclusion

When a user types in a search query into Google, the search engine does its best to return results that are relevant, unique, and of high quality. To arrive at the most relevant web page, more than 200 SEO factors are considered. Even if users reach the top of the rankings, keep working to make one’s website better because the second-place website will continue to improve. Everyone wants to be at the top of the search engine results page rankings. This is what a core update is all about.

Steps on How the Right Web Design Can Help in Increasing Sales:

From the smaller start-up to the most prominent company, an online website is generally the soul of your business.Digital marketing plays a crucial role and with the help of digital strategies you can improve user experience and website performance to enhance sales.

But a question here is whether a suitable design helps improve the sales of your business or not. If you are planning to go online, you should connect with experts who will help you design your website quickly, which will improve your business to a great extent.

It is important to have a team of designers who understand the design elements and will ensure that your site has all the elements that are important to increase conversions.

Best Web Design Strategies to Enhance the Sales

With the help of best web design strategies,businesses can drastically maximize their ROI.

Quick Navigation:

Make it quick and easy for your clients to find your product with clear and concise navigation. The first step you need to incorporate to increase online sales is adding all important term in Top menu, which will allow your users to get the information they are looking for.

Cohesive Colours and Fonts:

With endless amounts of font and colour combinations available, it can be challenging to choose a few. However, you don’t need to stress when you choose us, as our experts will help you stick to 2 to 3 colours and ensure that one font is used throughout the website to denote importance and allow users to navigate the site easily. These rules help improve the user experience, which will help encourage the users to stay on your website longer and convert into sales.

Including Infographics:

If your business shares a lot of statical content, then this might be interesting and important for you. However, website users find it challenging to understand statistics; instead, we will help you incorporate infographics to display the statistical information in a more digestible way to your users. Users are most likely to read your entire infographic during a whole page of content.

Customer Testimonials:

You need to include logos of awards your business has received from NTS and your users. When you add customer testimonials, you can showcase your business’s customer service and expertise. They can also help a user choose your business over a competitor.

A Clear Call to Action:

Experts ensure that theCTA button serves as the clear, actionable step toward a conversion. This button design is enticing and strategically placed to make visitors click through the next step.

Monitor Mobile Responsiveness:

Mobile traffic accounts for at least 16% of web traffic. We will help you monitor your mobile responsiveness and ensure that you capture your target audience on mobile devices. Currently, several people are using the Internet on their mobile phones only, so business needs to focus on creating mobile-friendly websites. You are most likely losing a lot of clients and sales if your website is not mobile-friendly. Customers like it when they prefer to see the websites, even on their smartphones, so you need to allow your customers to visit the website. In addition, several websites are well optimized for mobile devices, which encourages several customers to come to your website and purchase things. We will ensure that it aligns with the mobile-friendliness feature when you choose us for website design.

Making it Quick:

Website speed also plays a crucial role in greater customer satisfaction. Customers like operating those websites which are speedy and working at great conversions. At least 52% of the customers are loyal when they find high-speed websites, and 47% of the shop expects the website to open in less than 2 seconds. People tend to lose interest in seeing the website if there is too much delay or it is not opening instantly. Your customers will be satisfied and recommend your website to their friends and family if you give your customers the best speed. If you expect great speed for your website, you must choose us.

Decluttering the Website:

You must make the right decision to boost your business sales. If you end up giving too many ads and offers, you might bore your customers, and they will be distracted from buying what they want. You need to be counterproductive and have the best for your customers to realize how good your sales are.

Turn your website into Revenue Generation Tool

While some blogs are able to make 1000s of dollars, many others are finding out how to make one penny from their site. There are some key points that you have to keep in mind while developing the site that’ll help turn your website into revenue generation tool for your company. If you want to know what the real magic verse is, understand the following article.

1) Missing Leads

If you want to take your business online and increase the radius of your customers, you must know how revenue generation websites are made. When your business site is online, it would be the first stop of unfamiliar customers to your products or services. And, while developing the site, you have to keep in mind that not only you are giving them a chance to know your company, you have to turn them into the company’s paying customers.

A company website plays an important role in developing sales, but only if it is crafted in this way, otherwise you will be having missing lead and no revenue through the site.

2) Online conversion

With the help of content in your site, you have to convince the site visitors about your products. You’ll have to self-direct every visitor to find the potential buyers in the online crowd. Rather than the content on your site, online conversion keeps its utter importance as well.

There is no better option to gain the revenue through your site than Online Conversion. Provide 24/7 helpline on your website. This will make sure that your online visitors get closer to the sales staff and know what they need to know about your products.

3) Call to action

After reading up the full preview regarding the products on your site, customers search for what to do next, how they can get that service or product. Provide a complete call to action info on your site to turn your website into revenue generation tool. Provide a nearby local location address or any ecommerce service option, to make sure they buy that product they are looking for, otherwise they will just read it and leave.

4) Customer Engagement

Remember, customer engagement doesn’t mean that you start movie news, gossip column or set up any online game on your site. Never go there. Customer engagement is a tactic you use through the content on your site. The content on your site regarding any product or your site should be engaging. Write the content involving both the professional and friendly tone. Try to create understanding with the customers about your products in a friendly way. This will convince the customers that your company is the legit one, and they will prefer you over others.

5) Potential lead to Actual customers

“The Customer Service” is the convertor of potential lead to actual customers. Whether your site is in early stages or you are running a huge online site, you should always give customer service the top priority.

When the customer gets satisfied with the product’s description, then he/she tries to reach to the company’s sales staff and if they have to wait there for even 10 to 15 minutes, the company loses its customer. So, always keep up the standard of your customer service, this is what that takes a minor company to become a business tycoon.

6) Know your Lead and requirement

Knowing the customers will help you greatly in making the regular customers. Try to offer the visitors of the site the newsletter service. Give ‘Subscribe Us’ option on your site, this will let you know the data of the leads your site is producing. You can also try to show up extra questionnaire. It will also give you the complete insight about what the lead is expecting from you. By analyzing the data, you’ll be able to track your customers and find out their other requirements.

Nurturing the leads will increase the revenue of your company exponentially. And if your company is still in starting phase, start a website online and apply these techniques, it’ll be a real breakthrough to make your company stronger.

To take a company to the peak of the popularity, all a businessman has to do is strike the needs of the customer. When you take the lead management of your site seriously, it’ll turn your website into revenue generation tool. Managing the lead properly gives you a real buyer.

Landing page- An effective Marketing Tool

A landing page is a page which has a discrete identity, separate from the main website it is attached to. It receives traffic independently and is designed for a specific marketing cause. A landing page makes the visitor focus entirely on the action/product. The user directly reaches the page without having to surf the intermediate pages. This reduces his search time and also gives a boost to the SEO rankings of the page.

How do landing pages work?

There are a number of marketing arsenals that lead you to a landing page. Emails, referral traffic, direct traffic, and blogs are some great channels that can directly lead the visitor to a landing page. You could directly share the links of your landing pages in various marketing channels. The visitor can directly land on the page, get appropriate information and leave. There is no fear of getting lost in the vast amount of data available online.

Reasons of using a landing page:

Generates leads – A landing page enables the visitor to find the exact information he is looking for. This mechanism helps in generating better leads. The sales team can further pursue the leads to convert to effective sales.

A defined area for offers – The marketing offers and discounts that are offered by any website get totally lost in the numerous pages. If these offers are specified on the landing pages, the visitors can access them easily and take full advantage of the marketing deals.

Informs you about your marketing campaign success rate – The landing page carries a single motive. So, the team can track all the leads on this page more effectively. Moreover, the sales team can analyze the leads that are actually converted and can concentrate on that segment in future.

Useful for SEO, PPO, and CRO – Landing pages can be used as marketing tools and can be shared on social media and linked to PPC (pay-per-click) advertising. These landing pages are effective SEO tools and boost the rankings with every click. Landing pages play a very important role in convincing customers to make the final buying decision. The conversion is not guaranteed, but landing pages are an important tool for CRO (conversion-rate-optimization).

Important components of a landing page:

Some of the Content Marketing for a website is blogs, videos, and images. These should be used in the landing pages to convey information more effectively.

The Title – The headline/title should be clear and concise stating the purpose of the page and informing the users about all the offers it is giving away.

Keywords – Keywords are extremely important as they form an important tool in SEO. It is an inbound marketing content which should appear at the key places on the landing page.

Social media shares – These buttons enable the user to share the landing page on social networks like Twitter, Facebook, and LinkedIn. This increases the viewership of the landing page.

Lead/ offer/ conversion form – This is a crucial part of the landing page. It is here that the visitors avail offer and convert to sales leads.

Images, videos, and blogs – Landing pages can inform the users about the products or services they are offering through images, videos or interesting blogs. These should be visually appealing and grasp the attention of visitors in just 8 seconds.

Therefore instead of directing the clicks to the homepage of the company, it should be directed to the landing page. This is the page where the user conveniently gets all the details he is looking for. The chances of these leads converting to sales are very high.

Why Content is Very Important to Boost Online Business?

The phrase “content is king” in reference to the importance of quality content for internet web pages is almost as old as the internet itself. In fact, the recent two Google algorithm updates—Panda and Penguin—dramatically altered the landscape of internet marketing and Search Engine Optimization. These updates favor websites that present valuable and relevant content to its readers and harshly penalize websites that resort to building spammy backlinks. In this post, we will focus on finding out just why content marketing is very important for internet marketing today.

Quality content adds value to your brand

Quality content that is interesting and easy to digest relate to the problems and emotions of your target customers best and will inspire them to take action. Simply put, content in internet marketing helps the target audience solve their problems. Incorporating original content creation in your internet marketing campaign is a sure way to attract prospective customers with a genuine offer to solve their problems, giving you an opportunity to turn them into loyal visitors and even paying customers.

Highly targeted content may take various forms including text, images, PowerPoint presentations, video, podcasts, emails, and infographics. These content will go a long way to improve the image of your brand, boost sales conversion, as well as retain customers.

Content marketing is an efficient way to build your brand

Content marketing involves creating, curating, and sharing quality content to build an audience and generate traffic and leads then convert them into sales. As the number of internet users rise and e-commerce flourishes, internet marketing has emerged as a more potent way to reach potential customers compared to traditional advertising.

Sites that offer good content that is both useful and easily readable grow their audience faster and their brands outperform those that do not invest in content creation. As a way to build your brand, you must incorporate a comprehensive and well-defined content marketing strategy in your business’ marketing goals.

Content presents several cost-effective channels to market your brand

Content creation as an internet marketing tool is the most preferred by businesses largely because it is cost-efficient and offers multiple platforms to promote content and generate traffic and leads. These include business website, blogs, social media, email newsletters, video sharing, white books, eBooks and reports, and press releases just to name a few. Considering that social media and other content sharing platforms are free to access, content marketing is a cost-effective option to share valuable information that directly or indirectly benefits your brand.

As buyers become wiser, the most effective internet marketing strategies are those that provide valuable information that consumers can rely on to make informed purchase decisions. These content sharing channels are the most depended upon by brand-centric consumers for advice and guidance to find the best products and brands they can trust.

Search engines and social media sites favor quality content

Facebook, the leading social media platform in the world with over a billion active users, recently rolled out an algorithm that roots out clickbait links and sub-par and stale content. This demonstrates just how far the company is taking its efforts to nurture quality content that benefits its users. As mentioned before, Google has always favored quality and original content in the way it ranks SERPs. Informative, useful, fresh, or inspirational content can go viral on social media, giving the brand that created it the much-needed “word of mouth” exposure, something that no ad can. For a brand to establish itself on social media, it must continuously create and share fresh and original content that will benefit the readers and impress the social media platforms they are shared on.

Big brands have realized just how beneficial content marketing is, and so should you. An effective strategy should focus on the on-going development of quality content and using all the available channels to share and promote such content. It is therefore justifiable to say that good content is the backbone of any internet marketing strategy a business develops.